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Actuality. In the article the process of tourism development influence on raising the economic level of the Ukrainian regions and the state as a whole is explored, tourism is one of such budgetary factors. We have characterized the potential of event tourism. Gastronomic festivals are considered as the main form event tourism of Mykolaiv region. Income from tourism is significant, so the region benefits from a particular event. We argue that event tourism often involves a certain cognitive component, bringing tourists to the local culture. It can be categorized by event type and scale. Purpose and methods. The purpose of the article is to study the theoretical aspects of the development of event tourism in the region, to analyze the current state of gastronomic tourism inUkraine and the Mykolaiv region, to identify the prospects and ways of development of regional event gastronomic tourism. The methodological and informational basis of the work is scientific works of domestic and foreign scientists on the event tourism development, statistics of the State Statistics Service of Ukraine. The systematic approach to the investigated problems is based on the realization of the set goal and various general scientific and special methods of research are used. Results. It has been determined that the features of event tourism are: lack of seasonality; possibility of forecasting; mass; interactivity; innovation; regularity of events; encouraging repeat visits to destinations; entertainment. According to the data of the State Statistics Service of Ukraine for the last year of researches the number of tourists who traveled with the purpose of organizing leisure inUkraine and Mykolaiv region respectively. Therefore, considering the large number of tourist trips for the purpose of recreation and entertainment, it is proposed to pay attention to the event tourism development in planning the tourism development strategy of the region. Conclusions and discussion. The main directions of event tourism in Ukraine, namely gastronomic festivals and competitions, have been analyzed. The short description of gastronomic festivals of the Nikolaev area is given. The importance of gastronomic festivals development and competitions of the region is emphasized. Particular attention was paid to the influence of Public Organizations, namely the Association of Culinary Artists of Ukraine, whose active work of members, in the territory of Ukraine and Mykolaiv region, to increase the potential of event tourism by organizing numerous competitions, championships in culinary arts and service in the framework of gastronomic festivals.

The article is devoted to the study of costumes with skeletons in the collections of world designers. The costume with skeletons is considered as a means of popularizing the architectural heritage and a promising way to increase the attractiveness of regions in tourism. Costume with frames is the closest architectonic structure to the objects of architecture and allows you to create creative imaginative images of complex form. Such a costume has wide opportunities for provoking attention to both the creativity of the designer in the fashion industry and his inspirational prototype. However, today prospects for a costume with frames in this context are few studies and are not sufficiently used in the practice of creating a tourist attraction and attracting attention to architectural objects in the aspect of presentation of the cultural heritage of the regions. The research is based on a systematic approach to costume with skeletons as a means of tourist attraction and popularization of cultural heritage, on analysis, systematization and static processing of the collected base of photo illustrative material of costumes with skeletons. The paper presents the results of an analysis of the collected and systematized base of photo-illustrative material with images of costumes with skeletons from collections of world designers, to which an associative-inspirational series of architectural objects is constructed. Countries identified on the fashion runway, which is in the collections of the designers there are costumes with skeletons. In the work the leaders among the designers are given by the amount of use of architectural inspiration in costumes with skeletons. And also, in accordance with the composition of the associative-inspirational series, localization of architectural objects is established, to which designers are most often drawn in search of inspiration. A kind of architectural structures is defined, which is the most popular creative source, associatively readable in costumes with skeletons.

The article raises the question of region suit design in close relationship with surrounding its object-spatial environment, particularly in the aspect of color unity, to increase the level of presentation of cultural region heritage as a tourist resource. Defined a nature environment colouristics of Kherson area in context of suit designing of region as a means attraction in tourism, for what: collected and systematized base of photo illustration material with landscapes images of Kherson region; according to the developed algorithm of zonal region distribution defined percentage correlation of specific colors for each zone of Kherson natural environment; defined the palettes of typical region colors for each of the selected zones of all seasons, that it is expedient to operate in the suit design for various purposes, which is planned exploit in given territory.

У статті систематизовано наявні туристичні маршрути Херсонської області. Стаття містить варіант нового туристичного маршруту, для якого було обрано 7 багатопланових об’єктів: публічне акціонерне товариство «Чорнобаївське», родовище вапняків в кар’єрі Вірьовчиної балки, Комунальне підприємство Херсонської обласної ради «Херсонські авіалінії», річка Вірьовчина, колишня колонія диких кроликів, очисні споруди Херсонського міського водоканалу, нафтові магістралі Херсонського нафтопереробного заводу.