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Climate change appears to be the ecological issue which benefits from the most attention in the literature, compared to equally alarming situations such as plastic pollution. In fact, waste management issues took a new step with the recent discovery of microplastics in human blood for the first time, as it used to be a hypothesis. Instead of separating those questions, some researchers tend to consider that a link exists between the effects of global warming and plastic degradation in the ocean. Research focusing on the construal-level theory and the psychological distance explain the lack of public interest in the environmental crisis. However, recent studies highlight the empirical support of the psychological distance instead of the CLT, especially regarding climate change, but a few studies explore the psychological distance related to plastic pollution. With that in mind, any means to reduce the perceived psychological distance regarding environmental issues such as plastic pollution might increase their sensitivity and motivation to act. Moreover, the change of habit could be induced by a new event that would disrupt someone’s daily life according to the habit discontinuity hypothesis, and the use of immersive media such as video games might be the solution. Given numerous possibilities of creation with the scenarios, gameplay, public of interest and gaming contexts, video games also influence motivation, engagement and learning ability. We can also find specific components and mechanisms from game design in media that do not focus on entertainment first but on pedagogical purpose: serious games. Thus, this study investigates how immersive media might reduce specific psychological distance dimensions and trigger emotions using an educational video game on plastic pollution, which might play a major role in changing ones’ daily habits. The research uses a qualitative method centered on semi-structured individual interviews and the experimentation of a video game named Plasticity. Results support all the propositions and show that different types of immersion might reduce each dimension of the psychological distance, which is a first, reinforcing environmental awareness and new intentions of pro-environmental behavior. Other areas of discussion are furthered explored.

Socially responsible consumption (SRC) behaviors have progressed over the last few years and appear to show signs of a lasting trend. Situations of atypical consumption such as Christmas time, however, raise an important and as of yet unexplored question: What are the influences of unusual situations upon the relationship between people's socially responsible profile and their socially responsible purchase intentions? The objective of this article is thus to use the theory of planned behavior (Ajzen, 1991) and environment-based variables, called “atmospherics”, to answer to this question. A Web survey on a total sample of 301 Canadian consumers, shows that people's past SRC behaviors are positively related to their socially responsible purchase intentions in unusual situations. Moreover the atmosphere of the place consumers are situated in has a negative moderating influence upon this relationship. This result is explained by a change in people's attitude towards SRC. However, this negative moderating effect of atmosphere is contained and constrained by social desirability in the form of subjective norms on SRC and the level of behavioural control consumers perceive. This article is protected by copyright. All rights reserved.

International audience; This article aims to measure the influence of two environmental strategies: “concerned citizen” and “proactive” strategies on firms’ performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts’ operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a “proactive” environmental strategy is not more positively correlated with firms’ performance than a “concerned citizen” strategy. The research highlights an inflection point on the correlation between environmental strategy and organization’s performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments.

Fifty-seven percent of greenhouse gases produced by ski resorts are due to the transport of tourists to the resorts. More than eighty percent of them travel by car. Reduced car use to and around ski resorts is therefore a major objective for public policy. The Theory of Planned Behavior is used to identify the determinants of reduced car use during a tourist’s stay in a ski resort. The moderating role of perceived lack of facilities also is tested. A field study (n = 485 tourists) shows that perceived behavioral control is the only significant determinant of reduced car use. Perceived lack of facilities moderates the influence of attitude and of subjective norms on this behavior.

People wish to make sense of their consumption and are increasingly environmentally conscious. In this context, a scale aiming at measuring attitude toward environmental protection in the provision of services is proposed. A list of items pertaining to “green” actions that service providers may undertake was elicited through a literature review and a series of focus groups. Its structure was explored and validated on three samples. A three-faceted scale emerged: actions in the vicinity of the premises, actions inside the premises, and communication on the actions actually undertaken. The scale shows good construct validity.

A tourism destination generates economic repercussions for the local economy, in particular when it represents an ‘E-attraction’ for tourists. The objective of this paper is to present the various impacts of a destination when it is considered as an ‘E-attraction’. Along this line, the connection is established between various elements of tourism economics and this type of attraction. More precisely, it appears that positive effects follow from mass tourism; however, sustainable tourism for these destinations requires a special attention with regard to carrying capacities.