Search

Your search keyword '"Microcomputers -- Marketing"' showing total 713 results
Start Over Descriptor "Microcomputers -- Marketing" Topic 680x0-based system
713 results on '"Microcomputers -- Marketing"'

1. Unsterilizing the silicon: PC marketers have commoditized their business

Author

Elkin, Tobi

Subjects
Hewlett-Packard Co. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Advertising, marketing and public relations, Business, Retail industry, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Marketing
Abstract

PC marketers have commoditized their business. Now they must create brands that mean something more to consumers than just a machine. For personal computer marketers and retailers, the dust has [...]

Published
1998

2. Attention PC shoppers

Author

Georgia, Bonny

Subjects
PowerPC-based system, Company marketing practices, Direct market channel, SPARC-based system, MIPS-based system, 486-based system, Retail/reseller channel, Home computer market, Pentium-based system, K6-based system, 680X0-based system, Distribution channels, Direct marketing, Computer stores -- Marketing, Microcomputers -- Marketing
Abstract

Shopping till you drop may be fun when you're buying clothes or Christmas gifts, but when purchasing a PC for your business, the less hassle the better. Where you buy […]

Published
1997

3. The Western Europe PC market: why is it dragging its feet?

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Computer industry -- Europe -- Marketing, Microcomputers -- Marketing
Abstract

While PC markets flourished in other parts of the world, Western Europe looked tired in 1996 - unit growth over 1995 was only 7% whereas total worldwide markets grew by […]

Published
1997

4. The conversion of Sony

Author

Young, Lewis H.

Subjects
PowerPC-based system, Company marketing practices, Company business management, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, Pentium-based system, K6-based system, 680X0-based system, Sony Group Corp. -- Management -- Marketing, Sony PC (Pentium-based system) -- Marketing, Computer industry -- Management -- Marketing, Microcomputers -- Marketing
Abstract

Even as it was celebrating its 50th anniversary last may, Sony Corp. of Japan was facing the most serious challenge in its history. Sales at the $43.3-billion company had been […]

Published
1997

5. The Packard Bell trade-off: price vs. satisfaction

Author

Furger, Roberta

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Packard Bell NEC Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

You've never seen commercials for Packard Bell during Monday Night Football or Mad About You. But open up your Sunday paper, and you'll be bombarded with pictures of Packard Bell […]

Published
1995

6. PC makers wise up right out of the box

Author

Khermouch, Gerry

Subjects
Computer industry -- Marketing, Microcomputers -- Marketing, Advertising, marketing and public relations, Business, Retail industry, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Marketing
Abstract

Competitive industry heats up spending, diversifies the pitch. With the Christmas shopping season shaping up to be a barnburner for home PC sales, it's no surprise that the marketing landscape [...]

Published
1994

7. Windows 95: how it will change the PC

Author

Marion, Larry

Subjects
PowerPC-based system, 64-bit operating system, Company marketing practices, 32-bit operating system, SPARC-based system, MIPS-based system, K6-based system, User need, 486-based system, Operating system, Home computer market, End user, 680X0-based system, Microsoft Corp. -- Marketing, Microsoft Windows 95 (Operating system) -- Marketing, Computer software industry -- Marketing, Operating systems -- Marketing, End users, Microcomputers -- Marketing
Abstract

Contrary to the upcoming claims by Microsoft Corp. and others in the computer industry, Windows 95 will not be the biggest thing to hit society since the invention of nylon […]

Published
1994

8. Motorola Computer Group finally finds its niche

Author

Lineback, J. Robert

Subjects
PowerPC-based system, Semiconductor industry, Company marketing practices, SPARC-based system, MIPS-based system, OEM, Computer industry, K6-based system, Microprocessor, PowerPC-based notebook, VAR, Microprocessor upgrade, 486-based system, Microcomputer industry, Home computer market, 680X0-based system, Motorola Solutions Inc. -- Marketing, Motorola PowerPC (Microprocessor) -- Marketing, Motorola PowerStack (PowerPC-based system) -- Marketing, Central processing units -- Marketing, Microprocessors -- Marketing, Semiconductor industry -- Marketing, Computer industry -- Marketing, OEMs (Original equipment manufacturers), Value-added resellers, Microcomputers -- Marketing
Abstract

By changing its strategy to focus on VARs and OEMs instead of end-users, the computer group broke into the black. Now it's pushing PowerPC systems It took Motorola Inc. 10 […]

Published
1994

9. How No.1 Compaq plans to stay that way

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, Time to market, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Compaq Computer Corp. -- Marketing, Product development, Microcomputers -- Marketing
Abstract

This year as Compaq Computer Corp. zoomed passed Apple Computer and IBM in sales of personal computers, it struggled with a problem many of its competitors would dearly love to […]

Published
1994

10. Are you ready for mass market PCs?

Author

Abernathy, Joe

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Stores -- Marketing, Discount stores -- Marketing, Microcomputers -- Marketing
Abstract

Attention, shoppers: Phones, TVs, VCRs, and computers are on aisle 4, behind bedding. Look for the red-tag specials. First it was the computer superstore. Then came office-supply depots and home-electronics […]

Published
1994

11. Fast 486 PCs: features plus speed

Author

Snell, Ned

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, System development, Computer industry -- Marketing, Microcomputers -- Marketing, Directories -- Marketing
Abstract

Price/performance is one way to choose a PC. After all, within a given speed class, most PCs use Intel chips. And those PCs with different processors generally match the performance […]

Published
1993

12. Can IBM resurge in PCs?

Author

Pinella, Paul

Subjects
PowerPC-based system, Support services, Company marketing practices, SPARC-based system, MIPS-based system, Computer industry, K6-based system, User need, Customer service, Time to market, 486-based system, Microcomputer industry, Home computer market, End user, 680X0-based system, International Business Machines Corp. -- Marketing, IBM PS/1 (Intel-compatible system) -- Marketing, IBM PS/2 (Intel-compatible system) -- Marketing, Product development, End users, Computer industry -- Marketing, Microcomputers -- Marketing, Customer service
Abstract

Tired of watching its PC business slip-sliding away, a more focused IBM shoots back with a barrage of competitive new products and prices to match. Over the past few years, […]

Published
1992

13. Is this any way to sell computers? Zeos thinks so

Author

DeYoung, H. Garrett

Subjects
PowerPC-based system, Support services, Company marketing practices, Company business management, SPARC-based system, MIPS-based system, Computer industry, K6-based system, Direct market channel, Customer service, 486-based system, Retail/reseller channel, Microcomputer industry, Home computer market, 680X0-based system, ZEOS International Ltd. -- Management -- Marketing, Distribution channels, Growth, Revenue, Profit, Computer industry -- Management -- Marketing, Microcomputers -- Marketing, Customer service
Abstract

Hawking unglamorous but reliable machines by mail, plus nimble service, has made it 1991 's fastest-growing electronics company By H. Garrett DeYoung If you're thinking about buying a new personal […]

Published
1992

14. Ducking the competition on the desktop: Digital fight strategies

Author

Sivula, Chris

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Digital Equipment Corp. -- Marketing, Computer networks -- Marketing, Information networks -- Marketing, Microcomputers -- Marketing
Abstract

Ducking the Competition on The Desktop At Coca Cola Foods in Houston, Digital Equpiment Corp. had a shot at integrating the corporate office system when the company decided to install […]

Published
1990

15. The eye of the storm: how gateway became the model for success in the chaotic world of the PC market

Author

Mathews, Ryan

Subjects
Gateway Inc. -- Marketing -- Management, Direct marketing -- Management, Computer industry -- Marketing, Microcomputers -- Marketing, Business, Food and beverage industries, Retail industry, PowerPC-based system, Company marketing practices, Company business management, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Management, Marketing
Abstract

How Gateway became the model for success in the chaotic world of the PC market. THIS YEAR GATEWAY CUSTOMERS OVERTOOK Apple aficionados as America's most brand-loyal computer users, according to [...]

Published
1997

16. Dell's direct approach

Author

Bird, Jane

Subjects
Computer industry -- Marketing, Microcomputers -- Marketing, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Dell Computer Corporation Ltd. -- Marketing
Abstract

For all its current impressive performance, Dell Computer Corporation needs to aim its direct sales and build-to-order recipe at the private consumer if it is to go on outstripping the […]

Published
1997

17. It's Tandy atop the heap

Author

Ryan, Ken

Subjects
RadioShack Corp. -- Management -- Marketing, Consumer electronics industry -- Management -- Marketing, Computer stores -- Marketing, Microcomputers -- Marketing, PowerPC-based system, Consumer electronics industry, Company marketing practices, SPARC-based system, Company business management, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Business, Home furnishings industry
Abstract

Tandy Corp., which sold off its computer manufacturing operations last year to focus on its retail businesses, seems to understand the pulse of the computer shopper better than most resellers. [...]

Published
1994

18. The big bad brand

Author

Snyder, Bill

Subjects
PowerPC-based system, Semiconductor industry, Microprocessor, Company marketing practices, SPARC-based system, MIPS-based system, Microprocessor upgrade, 486-based system, Home computer market, K6-based system, 680X0-based system, Intel Corp. -- Marketing, Intel Pentium (Microprocessor) -- Marketing, Central processing units -- Marketing, Microprocessors -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing
Abstract

Selling to the Trekkies was the easy part. What keeps Dennis Carter up at night is the $80 million he's about to spend reaching the kind of people who curl […]

Published
1994

19. Apple focuses on the future; technical leaps and multivendor collaboration are the keys

Author

Rubin, Charles

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, Personal digital assistant, Computer industry, K6-based system, Computer game, 486-based system, Microcomputer industry, Home computer market, Pocket PC, 680X0-based system, Apple Inc. -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Apple Newton MessagePad (Personal digital assistant) -- Marketing, Computer games -- Marketing, Personal digital assistants -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Apple Computer Inc. has made its name by selling a strikingly different vision of computing, and by convincing its customers that the differences are worth paying for. But since Microsoft […]

Published
1994

20. HP's comeback PCs

Author

The, Lee

Subjects
PowerPC-based system, Company marketing practices, Company business management, SPARC-based system, MIPS-based system, Time to market, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Hewlett-Packard Co. -- Management -- Marketing, Product development, Computer industry -- Management -- Marketing, Microcomputers -- Marketing
Abstract

HP just put its PC group on a crash diet and workout program, with spectacular results--including what may be the world's fastest PC. Fewer than 1% of IS managers plan […]

Published
1992

21. Apple's low-cost strategy pays off in Asia: new management, software, and support programs also contributed to the company's rebound

Author

Levin, Mike

Subjects
PowerPC-based system, Company marketing practices, Market domination, SPARC-based system, MIPS-based system, Financial analysis software, Computer industry, International trade, K6-based system, 486-based system, Microcomputer industry, Home computer market, 680X0-based system, Apple Inc. -- Foreign operations -- Marketing, Apple Macintosh Classic (680X0-based system) -- Marketing -- International aspects, Financial analysis -- Computer programs, Growth, International trade, Computer industry -- International aspects -- Foreign operations, Market share, Microcomputers -- Marketing
Abstract

If Apple Computer Inc. finishes the year with its balance sheets intact, chief operating officer Michael Spindler will undoubtedly earn the industry's Comeback-of-the-Decade Award. Warned by analysts that 1991 would […]

Published
1991

22. The birth of an industry; a multimedia infrastructure begins to take shape

Author

Shandle, Jack

Subjects
PowerPC-based system, Company marketing practices, Multimedia technology, SPARC-based system, MIPS-based system, CD-ROM technology, K6-based system, Time to market, 486-based system, Contract agreement, Home computer market, 680X0-based system, Trade show, International Business Machines Corp. -- Contracts -- Marketing, Dorling Kindersley Ltd. -- Contracts -- Marketing, Brittanica Software Inc. -- Contracts -- Marketing, Microsoft Corp. -- Contracts -- Marketing, CD-ROM -- Marketing, Product development, Multimedia technology -- Marketing, Trade shows, Microcomputers -- Marketing, Multimedia software -- Marketing
Abstract

The ground did not literally shake in San Jose, Calif., during the International Multimedia and CD-ROM Conference that ended in late March, but historians may look back on the conference […]

Published
1991

23. Leading PC makers hope to bring it all back home

Author

Jorgensen, Barbara

Subjects
PowerPC-based system, Spreadsheet add-on, User need, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Home computer market, End user, Spreadsheet software, K6-based system, 680X0-based system, International Business Machines Corp. -- Marketing, RadioShack Corp. -- Marketing, Spreadsheets -- Marketing, End users, Word processing, Microcomputers -- Marketing
Abstract

Leading PC makers hope to bring it all back home Home Computers. They were supposed to be the hot consumer item of the 1980s, but the market fizzled after IBM's […]

Published
1990

24. Leading Edge: back from the brink

Author

Pinella, Paul

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, Small business, Computer industry, K6-based system, SOHO, VAR, 486-based system, Company bankruptcy, Microcomputer industry, Home computer market, 680X0-based system, Leading Edge Products Inc. -- Officials and employees -- Marketing, Small business, Bankruptcy, Computer industry -- Officials and employees, Microcomputers -- Marketing, Value-added resellers
Abstract

Albert J. Agbay, president and CEO of leading Edge, discusses the challenges of pulling the former king of the clone makers from the brink of bankruptcy and back into the […]

Published
1990

25. Can Apple polish up its marketing act?

Author

Rutter, Nancy

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Apple Inc. -- Marketing, Microcomputers -- Marketing
Abstract

In October 15, Apple Computer Inc. in Cupertino, Calif, is scheduled to roll out its much-heralded family of low-cost Macintosh computers. After a weak fourth quarter and a dismal overall […]

Published
1990

26. AOL Offers New Subscribers $299 PC Kit

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Color ink jet printer, Computer industry, Internet service provider, K6-based system, 680X0-based system, AOL Inc. -- Marketing, Systemax Inc. -- Marketing, Lexmark International Group Inc. -- Marketing, Internet service providers -- Marketing, Computer peripherals industry -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

NEW YORK (AP)--In its latest attempt to stem declining subscriber numbers at its flagship Internet service, America Online is offering new customers a computer for $299. The offer, which expires […]

Published
2003

27. Solution Providers: Don't Be Afraid Of Direct Model

Subjects
Company marketing practices, VAR, SPARC-based system, PowerPC-based system, MIPS-based system, 680X0-based system, 486-based system, Home computer market, K6-based system, Alpha-based system, Computer systems integrator, Microcomputer industry, Computer industry, Hewlett-Packard Co. -- Marketing, Decisive Business Systems Inc., Value-added resellers, Microcomputers -- Marketing, Computer systems integrators, Computer industry -- Marketing
Abstract

I read "White-Box Onslaught" (CRN, Oct. 13) and found it interesting. However, I would like to offer a counterpoint. Hewlett-Packard and Compaq have always had direct models. Solution providers are […]

Published
2003

28. Dell Updates White-Box Line

Subjects
Alpha-based system, K6-based system, Computer industry, Microcomputer industry, Home computer market, 486-based system, 680X0-based system, MIPS-based system, PowerPC-based system, SPARC-based system, Company marketing practices, Dell Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Dell Computer said it has refreshed its line of white-box PCs that ship through its Solution Provider Direct program, including adding a new minitower system to its White Box 510D […]

Published
2003

29. Dell Desktops To Phase Out Floppy Drives

Subjects
Alpha-based system, K6-based system, PC Card disk drive, Computer industry, Microcomputer industry, Home computer market, 486-based system, 680X0-based system, MIPS-based system, PowerPC-based system, SPARC-based system, USB, 10GB - 14.99GB hard disk drive, 15GB - 19.99GB hard disk drive, 20GB - 25GB hard disk drive, Company marketing practices, Dell Inc. -- Marketing, Dell Computer Dell Dimension 8250 (Pentium IV-based system) -- Equipment and supplies, Dell Computer Dell Dimension 8250 (Pentium IV-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Microcomputers -- Equipment and supplies, Disk drives -- Usage
Published
2003

30. Wal-Mart to Sell Standalone Lindows, 'MP3' PCs

Subjects
Alpha-based system, K6-based system, Home computer market, 486-based system, 680X0-based system, MIPS-based system, PowerPC-based system, SPARC-based system, MP3 player/device, Company marketing practices, Wal-Mart Stores Inc. -- Marketing, Lindows (Operating system) -- Marketing, Discount stores -- Marketing, Microcomputers -- Marketing
Published
2003

31. Convergence Wars: A New Hope?

Subjects
Alpha-based system, K6-based system, Computer industry, Microcomputer industry, Home computer market, 486-based system, 680X0-based system, MIPS-based system, PowerPC-based system, SPARC-based system, Review of past year, Market trend/market analysis, Company marketing practices, Consumer electronics -- Forecasts and trends, Computer industry, Microcomputers -- Marketing
Published
2003

32. Sour Grapes?

Subjects
Alpha-based system, K6-based system, VAR, Home computer market, 486-based system, 680X0-based system, MIPS-based system, PowerPC-based system, SPARC-based system, Computer industry, Microcomputer industry, Company marketing practices, Dell Inc. -- Marketing, Value-added resellers, Microcomputers -- Marketing, Computer industry -- Marketing, Generic products -- Marketing
Abstract

It has been interesting to see all the crocodile tears flowing over Dell entering into the "white-box" supplier market. It represents a gushing of envy-tinged sour grapes. Face it, guys: […]

Published
2002

33. Whirlwind romance : Sun accepts PC servers, Linux but puts them in a small cage

Author

Yager, Tom

Subjects
PowerPC-based system, Pentium III-based system, Company marketing practices, PowerPC-based notebook, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Oracle America Inc. -- Marketing, Sun Microsystems Cobalt LX50 (Pentium III-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

With the introduction of its LX50 rack-mounted server (see 'Sun serves Linux,') and its desktop Linux initiative, Sun has become one of the big names to get behind Linux. As […]

Published
2002

34. Dell Embraces White-Box Arena

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Celeron-based system, Computer industry, K6-based system, 680X0-based system, Dell Inc. -- Marketing, Dell Computer White Box 510D (Celeron-based system) -- Marketing, Notebook computers, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Dell Computer Corp., reversing its long-held strategy of dealing directly with customers, is now offering unbranded, low-cost PCs to U.S. white-box makers, essentially smaller vendors that can relabel the PCs […]

Published
2002

35. With a Little Bit of Luxo: Apple's impresario, Steve Jobs, didn't miss a trick when he unveiled the new lamplike iMac

Author

Levy, Steven

Subjects
Apple Inc. -- Marketing -- Public relations, MacWorld Exposition -- 2002 AD, Computer industry -- Marketing -- Public relations, Microcomputers -- Marketing, PowerPC-based system, Company public relations, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, General interest, News, opinion and commentary, Apple iMac (PowerPC-based system) -- Marketing
Abstract

Byline: Steven Levy This year the sacrosanct rituals of the Steve Jobs keynote at the semiannual Macworld conference were slightly altered. Normally, Apple Computer assumes a corporate poker face about [...]

Published
2002

36. Gateway launches USD99/month PC package

Subjects
PowerPC-based system, Company marketing practices, Celeron-based notebook, SPARC-based system, MIPS-based system, Pentium IV-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Gateway Inc. -- Marketing, Gateway 500S (Pentium IV-based system) -- Marketing, Gateway Solo 1200XL (Celeron-based notebook) -- Marketing, Microcomputers -- Marketing
Abstract

Worldwide Computer Products News-21 November 2001-Gateway launches USD99/month PC package (C)1995-2001 M2 COMMUNICATIONS LTD http://www.m2.com PC distributor Gateway has launched a monthly deal that offers a laptop PC, Pentium 4, […]

Published
2001

37. LIVE AND LET DRIVE

Author

O'Sullivan, Kate

Subjects
The ADT Corp. -- Marketing, Consumer electronics industry -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, PowerPC-based system, Consumer electronics industry, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Business, general, Business
Abstract

Bond -- James Bond -- is the inspiration for the Q-PC, a new computing system that brings desktop technology to the dashboard. The logic is obvious: a certain British superagent [...]

Published
2001

38. The Good, Bad & Downright Ugly

Author

McCormick, John

Subjects
PowerPC-based system, Pentium III-based system, Company marketing practices, SPARC-based system, MIPS-based system, Online services, Virus, Computer industry, Hacker, K6-based system, Cable television/data services, Company Web site/Web page, 486-based system, Microcomputer industry, Home computer market, 680X0-based system, International Business Machines Corp. -- Marketing -- Crimes against, Staples Inc. -- Marketing -- Crimes against, United Airlines Inc. -- Marketing -- Crimes against, IBM ThinkPad i Series 1400 (Pentium III-based system) -- Marketing, Computer viruses, Online services -- Marketing, Web sites -- Crimes against, Home shopping -- Marketing, Crime -- United States, Computer hackers -- Crimes against, Airlines -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Our Raspberry Awards this week take a look at the Net's 13 greediest and most inept people, organizations and products. But what about specific e-commerce glitches? Well, we've covered our […]

Published
2001

39. Patricia Seybold

Author

Silver, Deborah

Subjects
Computer industry -- Marketing, Microcomputers -- Marketing, Business, Food and beverage industries, Travel industry, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Marketing
Abstract

On infotech, the customer revolution and navigational plans. Restaurateurs should take heed, according to Patricia Seybold, a second-generation information technology pioneer with a firm focus on who's heading the next [...]

Published
2001

40. PC makers to promote 'XP-ready' PCs

Author

Rohde, Laura

Subjects
PowerPC-based system, Company marketing practices, 64-bit operating system, 32-bit operating system, SPARC-based system, MIPS-based system, Computer industry, K6-based system, 486-based system, Microcomputer industry, Operating system, Home computer market, 680X0-based system, Dell Inc. -- Marketing, Hewlett-Packard Co. -- Marketing, Compaq Computer Corp. -- Marketing, Microsoft Corp. -- Marketing, Microsoft Windows XP (Operating system) -- Marketing, Computer software industry -- Marketing, Operating systems -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

In anticipation of the Windows XP operating system's launch on Oct 25, Microsoft and a number of PC makers on Wednesday announced a program to designate PCs as 'Windows XP […]

Published
2001

41. Apple releases new 733MHz Power Mac model

Author

Costello, Sam

Subjects
PowerPC-based system, Company marketing practices, PowerPC-based notebook, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Apple Inc. -- Marketing, Apple Power Mac G4 (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Call it a case of addition by subtraction. Apple this week said that in order to meet demand for its top of the line Power Mac G4, it would offer […]

Published
2001

42. Jobs debuts new G4 Cube, iMacs in Tokyo

Author

Williams, Martyn

Subjects
PowerPC-based system, PowerPC-based notebook, Company marketing practices, SPARC-based system, MIPS-based system, Company executive, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Apple Inc. -- Officials and employees -- Marketing, Apple Power Mac G4 Cube (PowerPC-based system) -- Marketing, Computer industry -- Officials and employees, Microcomputers -- Marketing, Tokyo, Japan -- Speeches, lectures and essays
Abstract

Apple CEO Steve Jobs delivered a keynote speech to the MacWorld Tokyo exhibition Thursday that managed to live up both to the expectations of Japan's loyal Mac users and to […]

Published
2001

43. DiMassimo Brand Advertising

Subjects
McCann-Erickson Worldwide Inc. -- Marketing, Fallon -- Marketing, Gateway Inc. -- Marketing, DiMassimo Brand Advertising -- Marketing, Advertising agencies -- Marketing, Computer stores -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Advertising, marketing and public relations, Business, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Marketing
Abstract

San Diego Gateway's $250 million advertising account is in review. The California-based computer marketer heard pitches on Monday in San Diego from Publicis Groupe's Fallon, Minneapolis and New York, and [...]

Published
2001

44. IBM inks e-support services deal

Author

Marsan, Carolyn Duffy

Subjects
PowerPC-based system, Laptop/portable computer, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Intel-compatible system, Computer industry, K6-based system, 680X0-based system, International Business Machines Corp. -- Marketing, Support.com Inc. -- Marketing, IBM NetVista (Intel-compatible system) -- Marketing, IBM IntelliStation (Intel-compatible system) -- Marketing, IBM ThinkPad (Notebook computer) -- Marketing, Notebook computers -- Marketing, Compatible computers -- Marketing, Laptop computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

IBM last week announced plans to offer automated technical support services via the Internet for corporate customers that purchase its notebooks, desktops, workstations and servers. By June 2001, IBM's ThinkPad […]

Published
2001

45. Dan sends price cuts Nationwide

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Contract agreement, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Dan Technology -- Contracts -- Marketing, Nationwide Building Society -- Contracts -- Marketing, Computer industry -- Contracts, Microcomputers -- Marketing
Abstract

A long-standing PC manufacturer, Dan Technology has struck a deal with the Nationwide Building Society to offer account holders special discounts on its range of Internet-ready machines. The Nationwide wants […]

Published
2000

46. Powerful PCs for the People

Author

Conner-Sax, Kiersten

Subjects
PowerPC-based system, Pentium III-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, PeoplePC Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Many companies offering 'free' PCs have fizzled over the past two years, but PeoplePC (www.peoplepc.com) remains standing. To mark its longevity, the company has added more muscular systems, including a […]

Published
2000

47. Strip Malls Are Gateway Country

Author

CLAYMON, DEBORAH

Subjects
PowerPC-based system, Company marketing practices, Direct market channel, SPARC-based system, MIPS-based system, 486-based system, Retail/reseller channel, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Dell Inc. -- Marketing, Gateway Inc. -- Marketing, Gateway Country -- Marketing, Distribution channels, Retail industry -- Marketing, Stores -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Gateway CEO Jeff Weitzen is trying to use country-themed stores to move his company out of Dell's shadow. Do customers want more than a Web site to buy PCs? MARGARET […]

Published
2000

48. Quantex faces uncertain future

Subjects
PowerPC-based system, Company marketing practices, Company business management, SPARC-based system, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Quantex -- Marketing, Fountain Technologies Inc. -- Management -- Marketing, Microcomputers -- Marketing
Abstract

UK direct PC vendor Quantex faces an uncertain future after its US supplier filed for bankruptcy. Fountain Technologies filed for Chapter 11 bankruptcy protection on 10 August, leading to speculation […]

Published
2000

49. Compaq Gets Web Savvy in India

Author

LALLPAI, UDAY

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Market entry, Home computer market, Computer industry, K6-based system, 680X0-based system, Compaq Computer Corp. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Company launches online store to promote sales BANGALORE, INDIA -- Compaq Computer Corp., the $39 billion global supplier of computing systems, has launched an online store in India. The launch […]

Published
2000

50. Dell thinks direct again in latest global ad push; Marketer returns to roots in second-phase campaign

Author

Elkin, Tobi

Subjects
Dell Inc. -- Marketing, Computer services industry -- Marketing, Computers -- Services, Computer industry -- Marketing, Microcomputers -- Marketing, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Computer services industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Advertising, marketing and public relations, Business, general
Abstract

Dell Computer Corp. will tout the benefits of the direct sales model as the company readies the second phase of a global brand push slated to launch by early November. [...]

Published
2000

Catalog

Books, media, physical & digital resources
See catalog results