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Several studies in higher education have attempted to study the impact of quality management practices on organisational innovation processes and outcomes in higher education institutions (HEIs). However, there is relatively limited research examining the impact of multidimensional quality management practices (QM-practices) on academics' innovative behaviour and performance. This paper aims to explore the relationship between QM-practices and academics' innovative work behaviour and examine how innovative behaviour affects academics' innovative work performance. A total of 586 responses were collected from public and private universities with self-accreditation status in Malaysia. The results indicated a significant and positive relationship between Social QM-practices and academics' innovative work behaviour. Also, a significant and positive relationship was found between innovative work behaviour and work performance. However, there is no direct impact between Social and Technical QM-practices on academic work performance. The relationship between Social QM-practices and work performance is indirectly established through innovative work behaviour. The findings signified the importance of innovative work behaviour on academic's work performance and highlighted the indirect impacts of Social QM-practices on innovative performance through innovative work behaviour in Malaysian HEIs. Efforts to improve Social QM-practices especially in promoting leadership for quality management, developing strategic vision, and providing effective educational support, as well as training may facilitate innovative work behaviour and enhance work performance at Malaysian HEIs. [ABSTRACT FROM AUTHOR]