The article discusses stock-option expense reporting. Fifty years ago, considerable effort was needed to convince Canadians to abandon the practice of investing almost exclusively in bonds, and instead to purchase some equities. If equity investors continue to be cheated by lax regulatory oversight and easily manipulated financial reporting, we could quickly come full circle. Investors are becoming disenchanted again because Canada has not engaged in a serious securities reform process. In the absence of strong accounting rules in Canada, investors have to put their faith in a scant number of so-called accounting principles that companies are supposed to follow. There are considerable gaps in the principles that must be filled in by executive judgment. The freedom of individual choice naturally results in widely divergent financial reporting among companies, and thus, a lack of comparability and utility for investors. This year, Canadian firms started expensing employee stock options as a cost on the income statement. The change means that investors should pay considerably more attention to how these costs are calculated. Many of the factors that go into the estimate of option life are difficult to quantify even for management, such as corporate financial outlook, estimates of early option exercises and option forfeitures. More frustrating for investors is the fact that assumptions like financial outlook, or expected forfeitures, do not need to be disclosed. Worse, some companies do not even bother to meet the minimal disclosure requirements in certain areas. Investors should at least be aware of the fundamental problem caused by accounting principle-setters in Canada: they allow for excessive management judgment in financial reporting but make minimal effort to improve the disclosure of those assumptions through a culture of more prescriptive accounting rules and principles.