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The article focuses on the evolving landscape of health communication agencies in France, highlighting the challenges and growth opportunities they face amidst the rise of artificial intelligence, increasing demands from advertisers, and the expansion of communication channels. It discusses insights from Thierry Kermorvant, president of VML Health, regarding the industry's heterogeneous growth and the recent slowdown in 2023.

The article focuses on the progress of the Relocalisateurs association, which advocates for prioritizing local media in advertisers' strategies. It mentions the aim of the association is to mobilize advertisers and emphasize the importance of supporting local media for the benefit of democracy and effective targeting. While the association has gained visibility, its next step is to onboard advertisers and generate a snowball effect in favor of local media investments.

The article discusses women representation and women products in advertisers. It suggests that bra display and the way it is worn is important, but it might be better in a catalog or in social media. It adds that it is the pressure of the advertisers, and more broadly of society, which brought the agencies to change method.

The article offers information on hiring of gay people in media industry. It states that gay people are hired for brand promotion, and for the promotion of sports. It mentions that advertisers prefer to hire gay people over lesbians for commercials. However, gay people do not enjoy the position that heterosexuals enjoy in the industry.

The article focuses on how not to sacrifice brand image as the boom in e-commerce and the development of new solutions technical, performance-based campaigns are popular with advertisers. It mentions that Interactive Advertising Bureau (IAB) is running a campaign of advertising according to objectives determined.

The article reports that the smartphone is becoming a universal remote, a reality that brands can no longer ignore.

The article provides information on the change in population of video games players with increase in the use of smartphones in France, mobile gaming and perspectives for advertisers. Topics include proper measure of advertising, technology development and significant use understood by the game publishers.