Search

Byline: Jessica Davies By James Grant, country manager, Vindico UK The build up to Christmas has begun with mince pies, a well-known coffee brand's red cups and the Oxford Street [...]

Byline: Jessica Davies Sky's addressable advertising product AdSmart will not cannibalise existing TV advertising but provide a powerful new route to market for 'new-to-TV' advertisers, according to director of Adsmart [...]

Byline: Jessica Davies Over three quarters (76%) of people start watching TV shows after seeing positive tweets about them, according to Twitter's head of TV partnerships Dan Biddle. Speaking at [...]

Byline: Jessica Davies Mobile search will reach a 'tipping point' in the next few years as it overtakes desktop search, according to Google's head of mobile and social, EMEA, Ian [...]

Byline: Jessica Davies BBC Worldwide Labs partner Flooved is due to soft launch its platform in the coming weeks. The digital start-up, one of BBC Worldwide's selected Labs partners, has [...]

Byline: Jessica Davies Ethical children's virtual world MiniMonos has struck a tie-up with publisher Egmont, marking one its first deals since joining BBC Worldwide's Labs scheme. The company, which soft [...]

Byline: Jessica Davies Over half (55%) of Vice Media's global referral traffic comes via social networks Twitter and Facebook, rather than search engines, according to the publisher. The publisher, which [...]

Byline: Jessica Davies Digital start-ups that develop 'mobile-first' strategies are in an advantageous position, according to to Facebook and Google. Speaking at BBC Worldwide's panel session in London as part [...]

Byline: Jessica Davies Absolute Radio is extending its personalised ad targeting service InStream to third-party mobile apps including Radioplayer. The move means listeners can now log-in to their Absolute Radio [...]

Byline: Jessica Davies Channel 4 is to launch a series of data-driven ad targeting packages next year as part of its ongoing strategy to deliver more value to advertisers and [...]

Byline: Jessica Davies Virgin Media has launched a cloud-based entertainment service, letting subscibers access live and on-demand TV and movie content via online and mobile devices. The service, called Virgin [...]

Byline: Jessica Davies Japenese ecommerce giant Rakuten has kicked off an online marketplace for Play.com in the UK. The launch, unveiled last month, lets retailers create their own-branded e-shops within [...]

Byline: Jessica Davies The Guardian has struck a tie-up with music video platform Muzu as it continues to drive its digital-first strategy. The move will give the publisher access to [...]

Byline: Jessica Davies Owner: Thinkbox Agency: ORM Thinkbox, the marketing body for the UK commercial TV industy, has launched its first iPad app aimed at the ad industry. The free [...]

Byline: Jessica Davies Action for Children is to focus on creating personalised web experiences as it looks to ramp up its data-driven strategy The children's charity is examining how best [...]

Byline: Jessica Davies ITV has opened up its content archive for the beta launch of its first micropayment-based TV catch-up player. From today people can access the new beta player [...]

Byline: Jessica Davies Channel 4 has formed a tie-up with social TV analtyics firm SecondSync as it looks to boost its understanding of social media activity around its shows. The [...]

Byline: Jessica Davies Rimmel London will be the first brand to use ITV's synchronised dual-screen ad format, due to launch during The X Factor this weekend. The ad format, called [...]

Byline: Jessica Davies The Guardian is opening its video content to its network Guardian Select as it looks to increase reach and drive further digital revenue streams. Guardian Select comprises [...]

Byline: Jessica Davies ITV is launching exclusive second-screen content during a live broadcast of Emmerdale to mark the soap's 40 birthday next week. The broadcaster will run live behind-the-scenes videos [...]

Byline: Jessica Davies BBC Worldwide is to launch its first Ultraviolet-enabled DVD and Blu-Rays for Doctor Who and Top Gear in the UK. The commercial arm of the BBC will [...]

Byline: Jessica Davies YouTube has signed a further 60 partners to its 100-channel initiative as the latest step in its original content drive. The BBC's commerical arm, BBC Worldwide, along [...]

Byline: Jessica Davies Zeebox is to launch an unofficial second-screen show around The X Factor, following a tie-up with interactive TV platform ShowCaster. The comedy show, called YappFactor, will feature [...]

Byline: Jessica Davies Match.com has seen traffic jump 15% since it launching its first cross-platform campaign for ITV's new Girlfri3nds series. The dating website kicked off its first integrated, digital [...]

Byline: Jessica Davies It may have been the Cyyear of mobile' for nearly a decade, but with TV broadcasters throwing their weight behind second-screen strategies it could be just the [...]

Byline: Jessica Davies MTV is to launch District MTV, a multiplatform brand dedicated to fashion and lifestyle content. The move signals the media owner's overarching content expansion drive which will [...]

Byline: Jessica Davies Q&A: Aleks Habdank, digital entertainment product director, Virgin Media. Virgin Media has relaunched its movie video-on-demand service, branding it Virgin Movies, as it looks to boost awareness [...]

Byline: Jessica Davies Stylistpick has seen the number of conversions driven directly from Facebook ads jump from 3% to 15% after applying a multi-click attribution model to the social network. [...]

Byline: Jessica Davies Brands including Cadbury's, Burtons Biscuits and M&S saw an average 64% surge in site traffic following their first trial with ITV's new interactive video ad format Ad [...]

Byline: Jessica Davies With the likes of major household brands like Virgin Media ramping up their movie VOD offerings, Netflix is going to have its work cut out to retain [...]

Byline: Jessica Davies Interactive video ad formats help drive up content creativity, according to YouTube's head of solutions Harry Davies. Speaking at the Internet Advertising Bureau's (IAB) Video: In demand [...]

Byline: Jessica Davies Nearly half (44%) of Channel 4's viewers watch more of its programmes since registering, according to the broadcaster's head of broadcast and VOD Keith Underwood. Speaking at [...]

Byline: Jessica Davies Microsoft Advertising has rebranded its adCenter platform to Bing Ads and officially introduced Yahoo Bing Network, formerly known as the Search Alliance. Microsoft and Yahoo started implementing [...]

Byline: Jessica Davies Kids favour smartphones over all other digital devices, according to Amaze's five-year Generation study. The qualitative research project, which kicked off 18 months ago, follows the lives [...]

Byline: Jessica Davies Perform has kicked off a major multiplatform drive for its direct-to-consumer football brand Goal.com. The sports media specialist, which bought the football site last year, will stream [...]

Byline: Jessica Davies Generic search terms are being undervalued by 15%, while Play.com owner Rakuten harbours ambitions to bolster search revenues. This week a study by Qubit revealed generic search [...]

Byline: Jessica Davies Tesco is planning to ramp up the integration of its newly acquired digital entertainment assets with the rest of the business, with the view to providing a [...]

Byline: Jessica Davies The BBC has introduced free mobile downloads for the iPlayer -- a first for the broadcaster. The move means people can download specific BBC programmes to their [...]

Byline: Jessica Davies Asda is ramping up its digital content strategy for its financial brand Asda Money as it looks to further bolster its natural search. The supermarket has appointed [...]

Byline: Jessica Davies It only takes a major household brand to start talking passionately about an emerging digital technology to rekindle interest in a topic that seems to have been [...]

Byline: Jessica Davies Sainsbury's is throwing its weight behind digital locker initative Ultraviolet, aiming to be among the first major UK retailers to become a member. The supermarket giant, which [...]

Byline: Jessica Davies This week has once again brought to the fore the ongoing topic of how PR agencies and SEO firms are increasingly blurring. As Google continues to hone [...]

Byline: Jessica Davies SEO agency Bronco has tied-up with PR firm 10 Yetis to collaborate on all future clients' digital strategies. The companies will combine the SEO and digital PR [...]

Byline: Jessica Davies With initatives like digital locker Ultraviolet on the horizon, retailers like Sainsbury's have timed the launch of digital entertainment services well. Sainsbury's revealed its intentions to launch [...]

Byline: Jessica Davies Absolute Radio is throwing its weight behind its personalised ad and content strategy, making its entire service exclusively available to registered listeners. The commercial radio network launched [...]

Byline: Jessica Davies MP & Silva has launched a YouTube channel dedicated to UK and international, premium football content. The move will bring highlights from the UK's Championship, FA Cup, [...]

Byline: Jessica Davies Q&A: Phil Farhi, group product manager, YouTube. YouTube is rolling out its skippable video ad format In-stream to mobile devices for the first time. The format, which [...]

Byline: Jessica Davies This week saw YouTube make a significant step towards driving mobile video investment. This week, YouTube revealed plans to extend its skippable video ad format In-stream to [...]

Byline: Jessica Davies Bauer Media has launched its first video channels dedicated to titles including Grazia, Heat and Empire on Dailymotion. The move signals the publisher's ongoing content distribution strategy, [...]

Byline: Jessica Davies Brands talk about the opportunities and the challenges they face as a result of YouTube's extension of skippable video ads to mobile. This week YouTube revealed it [...]