Descriptor: "Hispanic American consumers -- Statistics -- Reports" / Topic: advertising, marketing and public relations - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "Hispanic American consumers -- Statistics -- Reports" Topic advertising, marketing and public relations

Author: GREENBERG, KEN
Subjects: ACNielsen Corp. (Schaumburg, Illinois) -- Reports -- Statistics, Hispanic American consumers -- Statistics -- Reports, Marketing research firms -- Reports -- Statistics, Consumer behavior -- Statistics -- Reports, Advertising, marketing and public relations, Business, Business, regional
Abstract: Marketers get closer to understanding the segment with each layer. When Isabel Valdes came to the United States in 1974, her first trip to a grocery store proved overwhelming and [...]
Published: 2001

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