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Your search keyword '"Hispanic Americans and mass media -- Statistics"' showing total 4 results
Start Over Descriptor "Hispanic Americans and mass media -- Statistics" Topic advertising, marketing and public relations
4 results on '"Hispanic Americans and mass media -- Statistics"'

1. Nets Speaking Spanish

Author

Consoli, John

Subjects
American Broadcasting Companies Inc. ABC Broadcast Group -- Evaluation -- Statistics -- Market share, Television broadcasting industry -- Market share -- Statistics, Hispanic Americans and mass media -- Statistics, Television broadcasting -- Statistics -- Evaluation, Advertising, marketing and public relations, Mass communications, Company market share, Statistics, Evaluation, Market share
Abstract

Broadcasters no longer ceding huge Latino market to Univision In what seems like a growing acknowledgement that Latinos-who number 30 million in the U.S. today-are the nation's fastest-growing TV audience [...]

Published
2000

2. Que Pasa?

Author

Gottesman, Alan

Subjects
McAllen, Texas -- Demographic aspects, TelevisaUnivision Inc. -- Securities, Univision Radio -- Securities, Radio broadcasting -- Statistics, Television broadcasting industry -- Securities -- Statistics, Advertising agencies -- Statistics, Hispanic American consumers -- Statistics, Hispanic Americans and mass media -- Statistics, Advertising -- Demographic aspects -- Statistics, Radio broadcasting industry -- Securities -- Statistics, Television broadcasting -- Statistics, Company securities, Advertising, marketing and public relations, Business, general
Abstract

'Que Pasa? Advertisers don't think of McAllen, Texas, as a top-10 market, unless they are thinking in Spanish. In fact, McAllen is the eighth-largest Hispanic ADI, ranking just ahead of [...]

Published
1997

3. Hispanic listening analyzed

Subjects
Arbitron Co. -- Research, Radio broadcasting industry -- Demographic aspects, Hispanic Americans and mass media -- Statistics, Advertising, marketing and public relations, Business, general
Abstract

NEW YORK--Arbitron reports that 44% of all radio listening by Hispanics is done to Spanish-language stations. That figure is up 2% over last year, according to Arbitron's spring 1994 survey. [...]

Published
1994

4. Nielsen rates Hispanic TV; will lower numbers affect advertiser investment?

Author

Dexheimer, Lynda

Subjects
ACNielsen Corp. (Schaumburg, Illinois) -- Reports, Telemundo Group Inc. -- Evaluation, Univision Communications Inc. -- Evaluation, Strategy Research Corp. -- Reports, Hispanic American mass media -- Evaluation, Hispanic Americans and mass media -- Statistics, Ethnic television broadcasting -- Evaluation, Advertising, marketing and public relations, Business, Publishing industry
Published
1992

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