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Byline: Adgully Bureau Amazon has appointed WPP and Omnicom Media Group to handle its global media account, estimated at $20 billion, following an extensive review. This significant move will consolidate [...]

Byline: Adgully Bureau Omnicom Media Group has been awarded Michelin's global media account, valued at $89.5 million. Michelin, a renowned tire manufacturer, has consistently held the top spot as the [...]

Byline: Adgully Bureau Sidharth Parashar, Mindshare APAC's former Chief Investment Officer has ventured into entrepreneurship with Nestassured Realty, a real estate consulting firm (www.nestassuredrealty.com). With over 25 years in media, [...]

Byline: Adgully Bureau Lego has chosen Publicis One, supported by Starcom, as its new global media agency. This decision followed a brief 18-minute pitch process that included Initiative, the incumbent [...]

After joining Mediabrands in 2023, the agency has new resources and negotiating power. FOR THE FIRST TIME in its history, Mediahub competed with the industry's largest media agencies in 2023. [...]

Byline: Adgully Bureau Carat India has bagged the integrated media mandate for Meesho, India's only true e-commerce marketplace. The account was won following a multi-agency pitch and will be serviced [...]

Byline: Adgully Bureau Pune based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. [...]

Byline: Adgully Bureau COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released its latest New Business Barometer for [...]

MEDIA EXECUTIVE OF THE YEAR STACY DeRISO U.S. CEO, Initiative When Initiative U.S. CEO Stacy DeRiso joined the IPC media agency in 2021, it was an 'interesting time' to assume [...]

Byline: Adgully Bureau In a strategic move, Spotify, the leading audio streaming platform, has recently announced the awarding of its global media account to Publicis Media, marking a significant shift [...]

Byline: Adgully Bureau Madison Media is delighted to announce that it has appointed Rob Norman as an Advisor to accelerate digital Transformation at key clients. Rob has a wealth of [...]

Byline: BF Firos As a trailblazing player in the fintech industry, Angel One has been dedicated to delivering cutting-edge solutions that redefine investor experiences. The #SuperIsHere campaign encapsulates this commitment, [...]

Byline: Adgully Bureau The Carlsberg Group has announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets. Following [...]

Byline: Adgully Bureau Berger Paints, a paint major in India and among the frontrunners in the paints & coatings industry globally has awarded its media mandate to dentsu X, the [...]

Publicis Media delivered an astonishing year of new business in 2021. Its agencies--Spark Foundry, Zenith and Starcom--reeled in some of the biggest fish, as the group collectively landed Walmart and [...]

Byline: Anushka Jha In the year 2013, ambitious businessmen Angad Singh Manchanda and Lavinn Rajpal founded Chimp&z Inc, an award-winning digital-first advertising agency from the house of Merge Infinity Global. [...]

Byline: Anushka Jha In the year 2013, ambitious businessmen Angad Singh Manchanda and Lavinn Rajpal founded Chimp&z Inc, an award-winning digital-first advertising agency from the house of Merge Infinity Global. [...]

Byline: Anushka Jha In the year 2013, ambitious businessmen Angad Singh Manchanda and Lavinn Rajpal founded Chimp&z Inc, an award-winning digital-first advertising agency from the house of Merge Infinity Global. [...]

Byline: VasantJante The constant blurring oflines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents ofOOH business. Where's this all headed? A [...]

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. [...]

Byline: BF Firos 'We were able to help a vast number of SMEs navigate the post-pandemic landscape with greater ease and confidence. Our templatized e-commerce solutions and consultation services proved [...]

Byline: Adgully Bureau OMD India has been awarded the media mandate for McDonald's India - North & East (Connaught Plaza Restaurants Pvt. Ltd.) following a very thorough and competitive multi-agency [...]

Byline: Adgully Bureau Philips Domestic Appliances selects Omnicom Media Group (OMG) as global media agency. The partnership includes all of the company's kitchen appliances, coffee makers, indoor climate control, clothes [...]

Byline: Adgully Bureau 2023 is off to an exciting start for OMD, the best-performing global media agency - part of the Omnicom Media Group, as the agency retains its position [...]

ASK JUST ABOUT ANY AGENCY what its greatest asset is, and the answer, invariably, will be its people. That was never truer than in 2020, when clients faced critical questions [...]

LAST YEAR THREW A Texas sized wrench into media plans everywhere. But while businesses had to slam on the brakes and figure out how to react, Fort Worth, Texas-based PMG [...]

Byline: Adgully Bureau MediaCom, a GroupM media agency, has won the integrated media mandate forZound Industries International AB's media operations in India. The account will be handled out of the [...]

Byline: Adgully Bureau Uncle Delivery recently announced the appointment of Madison Media Alpha, a unit of Madison World, as their official Media Agency on Record. The account was won by [...]

Byline: Adgully Bureau Carat, the media agency from dentsu India, has won the media mandate for TimesPro, an award-winning Higher EdTech initiative of the Times of India Group. The account [...]

Byline: Adgully Bureau Essence, a global data and measurement-driven media agency that is part of WPP's GroupM, today announced that it has been appointed as the integrated media agency of [...]

Byline: N. Jayalakshmi AI backed tech tools can help elevate the OOH medium by many notches, given the ease with which they enable data-backed media planning and buying for advertisers. [...]

Byline: Adgully Bureau The agency will focus on creating and executing content, and social media management, as well as creating a community of audio enthusiasts for JBL. New Delhi: JBL, [...]

Byline: Adgully Bureau Bharat Media Group (BMeG), a 360-degree integrated marketing and communication agency, announced the appointment of Mr Rohin Desai as National Buying Head. Rohin will head Group's entire [...]

Byline: Adgully Bureau Publicis Groupe India has won FMCG major, PepsiCo India's media mandate. The account was bagged post a multi-agency pitch process. With this development, PepsiCo India has consolidated [...]

Byline: Yamini Mishra We have been fascinated and terrified at the same point by Artificial Intelligence since the birth of the computing era. Remember the threatening HAL from 2001 or [...]

Byline: Adgully Bureau In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group [...]

Byline: Adgully Bureau In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group [...]

Media can no longer be put into a box. Brands are asking agencies for more guidance than ever as they try to navigate consumer privacy, personalization, heaps of data and [...]

A little over four years ago, Canvas Worldwide dove into an already-competitive media agency landscape. As a joint partnership between Innocean and Horizon Media, the bicoastal independent, with main offices [...]

IN late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The [...]

Byline: Adgully Bureau Carat, the media agency from dentsu India, has bagged the media mandate for Croma, an Indian retail chain of consumer electronics and durables from the house of [...]

Byline: Adgully Bureau Nestle India has retained Publicis Groupe-owned media agency Zenith India as its agency of record. The business was won in a highly competitive multi-agency pitch which began [...]

Havas Media Group India, the media agency conglomerate of Havas Group India, has announced the launch of Havas Market, a full-service e-commerce offering that aims to empower consumers in their [...]

Byline: Adgully Bureau SVKM's NMIMS (Narsee Monjee Institute of Management Studies), one of India's leading Deemed-to-be Universities, has appointed Madison Media as its media agency on record, to help scale [...]