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Assesses the growth of the Hispanic advertising market in 2002. Effect of the Hispanic market growth to media and marketing research firms in the U.S.; Hispanic advertising figures in 2000; Views from several Hispanic advertising executives on the improvements.

Apple's ad revenue falls under Apple's Services division, which is where it generates subscription fees from its own apps and App Store developers, and where it brings in ad dollars. Apple Apple doesn't usually have much to say about how its ad business is doing, since search ads - sponsored results in the App Store - are such a small part of its revenue. [Extracted from the article]

Focuses on the popularity of target market advertising among advertisers in the U.S. Target market for the lifestyles magazine of 'Star-Telegram' newspaper; Competition of survey organizations in the marketing information sector; Share of Claritas in the geodemographic segmentation market.

The article reports that the marketing research firms ComScore and Massive Inc. have created a partnership to standardize advertising research on advertising presented in video games. The two firms have developed a methodology that will allow advertisers to track visits to their Web sites and Web search engine queries about their brand names

The article discusses market research companies and the fact that though their services are frequently employed, they are not well respected by marketers. The research industry is explored, including online research and survey research. A proposed solution to the problem is to make research a bigger part of the general marketing industry.

Reports on two marketing research studies in the United States. Views of Robert Passikoff, president of Brand Keys research firm, about measurements used by television and magazines to determine consumer behavior and findings of the Brand Keys survey; Finding of the Next Generation pilot study concerning advertising receptivity among potential new automobile buyers.

The article comments on an article in the "Advertising Age" periodical that criticized the mega-merged marketing-services giant Interpublic Group of Cos. in the U.S. in 2003. Key issues discussed in the article include the negative spin placed on the firm, changes seen in the advertising industry and the need to integrate marketing services for clients.

The article reports that Idioma and ShadowTV have entered the advertising monitoring business in the U.S. in 2001. Key issues discussed include competition from established companies such as CMR, Nielsen Media Research and Video Monitoring Services of America and the business strategies of Idioma and ShadowTV.

The article reports that Federal Communications Commission Chairman Reed Hundt met with executives from several advertising agencies and television networks to investigate the market practices of Nielsen Media Research in the U.S. in 1996. Key issues discussed include concerns and fears that unreliable research by Nielsen can affect the advertising sector and television broadcasting.