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Efektivitas Promosi Terhadap Peningkatan Penjualan Di Maxx Coffee Benton Junction. Maxx Coffee merupakan salah satu kedai kopi lokal di bawah naungan Lippo Group. Usaha ini melakukan kegiatan promosi untuk meningkatkan penjualan produknya. Tujuan penelitian ini adalah untuk mengindentifikasi bentuk strategi promosi, menganalisis efektivitas promosi dengan menggunakan periklanan (advertising), promosi penjualan (sales promotion), publikasi (publication), penjualan personal (personal selling), dan marchendise. Laporan magang ini menggunakan pendekatan kualitatif dengan wawancara dan observasi pada responden terpilih yang menguasai masalah. Hasil penelitian menunjukkan strategi promosi periklanan (advertising), promosi penjualan (sales promotion), publikasi (publication), penjualan personal (personal selling), dan marchendise efektif dalam peningkatan penjualan.

Bali is one of the popular destinations in Indonesia. It is not only popular for the international tourists, but also for domestic tourist. One large segment of Bali domestic tourist is from Jakarta. This segment like to buy food souvenir from Bali, even though the food do not presenting Balinese local food. The purpose of this research is to determine the degree of influence from brand image, brand awareness and dimension of food souvenirs from Bali towards buying decisions of Tourist from Jakarta when they are in Bali. Usually, product with good brand image and good brand awareness could attract people to buy the products.This research uses descriptive quantitative approach, where the data is collected through questionnaire and observations. To analyze the data, multiple linear regression analysis using SPSS program was applied. The result will determine if the brand awareness and brand image of food souvenirs really influence buying decision of tourist from Jakarta or not. The benefit of this research is expected that it will be a beneficial insight for the tourism industry in Bali in making a strategy for increasing tourist expenditure, from the food souvenirs sector.

Social media is widely used for restaurant entrepreneurs to market their business due to its ease and low cost. One of such media is Instagram. This research is to determine the effect of Electronic Word of Mouth through Instagram in terms of Intensity dimensions, Valence of Opinion and Content and to find out whether E-Word of Mouth through Instagram has a joint influence on Purchasing Decisions at Twin House Coffee & Kitchen Restaurant, Cipete, South Jakarta. Quantitative research with a descriptive approach is employed. The population covers the customers of the restaurant for 6 months, as many as 20,255. Slovin formula is used to determine the sample size of 100 respondents. Non-probability sampling technique is carried out by convenience sampling technique. The results indicate that partially electronic word of mouth, namely the intensity dimension has a positive and significant influence on purchasing decisions, the valence variable of opinion does not have a positive and significant effect on purchasing decision variables. Content variables have a positive effect on purchasing decision variables. Simultaneously Intensity (X1), Valence Opinion (X2), and Content (X3) variables have a significant effect jointly on the purchasing decision variable (Y) at Twin house Coffee & Kitchen, Cipete Restaurant in South Jakarta.