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MARKETERS HAVE LONG ENVISIONED a world where millions of people walking by a Starbucks store on a hot day are served an offer for an ice-cold coffee while browsing a [...]

These are times of war in digital advertising. The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for [...]

For the past decade, Drumroll of Austin, Texas, has helped clients including Capital One, Microsoft and Sony create engaging campaigns that shake up brands' images. 'We call it building brand [...]

Some of Proof Advertising's most creative work takes place at Proof Annex, its bar running through Austin's main drag on 6th Street that is also home to the agency's headquarters [...]

An interview with Kayvon Beykpour, developer of Periscope application is presented. He discusses growth of Periscope, a video streaming app, advertising opportunities and planning on features to launch. He states that Periscope would resonate with people and live streaming will plug into new gadgets and technology. He mentions that for advertising opportunities its aims is to create a compelling product that people love to use and features include discovery and strategic integration.

The article discusses the impact of the European Union's General Data Protection Regulation (GDPR) on ad-tech companies. It mentions that ad-tech company Drawbridge shut down its media-buying office in Europe, after it was revealed that firm's data practices that bring together mobile and tablet stats for advertisement targeting would not work under GDPR. It mentions views of Warren Zenna, founder of Zenna Consulting Group, on how mobile apps are loaded full of data loopholes.

The article discusses several advertisements that created excitement. Advertisements discussed include the "Lost Dog" by the alcoholic beverage firm Budweiser, a 60-second advertisement based on the classic story "The Tortoise and the Hare" directed by Robert Stromberg for the automobile firm Mercedes-Benz, and an advertisement campaign with theme of fatherhood by the automobile maker Nissan.

The article provides information on aspects related to approach of marketers towards branded content and growth of advertising. Topics discussed include approach for Inter-Continental Life-branded podcasts; transportational attributes for wealthy travelers; and views of Georgina Forster, managing director at Mirum on the same.

The article discusses advertising partnerships that involve the creation of digital media content at music festivals, focusing on an agreement which involves the July 18 to 20, 2014 Pitchfork Music Festival in Chicago, Illinois and the Jim Beam alcoholic beverage brand. Topics include the "Make History" advertising campaign, the Beats Music streaming service, and the Bonnaroo music festival that was held from June 12 to 15, 2014 in Tennessee.

The article reports that software company Eyeo GmbH launched its "Accepted Ads" initiative at the Dmexco conference in Cologne, Germany, in September 2016 that lets publishers serve pre-vetted advertisements that are shown to people who have downloaded an ad blocker.

The article focuses on the use of social media in Super Bowl. On game day, advertisers such as Butterfinger and Mini USA are planning to take advantage of Facebook's video platform in which users watch 100 million hours of video per day. Snapchat will curate content from users throughout Super Bowl Sunday, and then at interstitial advertisements will be included in that.

The article reports that Google Inc. has launched a new advertising format called Real-Time Ads which allows brands to trigger promotions around big events.

The article offers information on various video-based social media platforms including YouTube, Vine, and Instagram . Topics discussed include advertising of various brands such as doughnut maker Dunkin' Donuts, on video platforms; use of video platforms for social media marketing, and views of Tyler Hissey, senior digital strategists in Hill Holiday firm, on the same.

The article offers news briefs related to the U.S. advertising and communication industry as of 2015. Digital media measurement company ComScore has announced that it would acquire rival Rentrak Corp. Creative agency 72andSunny has won the competition for beer company MillerCoors' creative assignment. Mass media and communications company Comcast has announced its streaming video service, Watchable.

The article offers information on the Advertising Week conference held in New York in 2015 which focused on the topic of advertisement blocking.

An interview with marketing executive Scott Donaton is presented. He talks about role of a chief content officer in advertising, strategies of brands for advertising contents and his interest on virtual reality. He discusses introduction of branded content by media companies like Vice and Snapchat and advice for beginners in the marketing industry.

An interview with Scott Wells, chief executive officer at advertising company Clear Channel which include Wells views on time marketing, his experience of working with computer firm Dell, and telecommunication firm AT&T, and his interest in advertising industry.