6 results on '"McMillan, Sally J."'
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2. Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
3. Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
4. SOAP BOX OR BOX OF SOAP.
5. Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns.
6. Defining interactivity: A qualitative identification of key dimensions.
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