1. Analysis of advertising campaign of Prima TV series
- Author
-
Jirásková, Michaela, Pešek, Ondřej, and Jelenová, Martina
- Subjects
rating ,komunikační mix ,reklama ,marketingová komunikace ,sledovanost ,marketing communication ,advertising ,mass media ,média ,communication mix - Abstract
The aim of the thesis is through theoretical knowledge and research to evaluate the effectiveness of advertising campaigns Prima TV series. Further I describe and evaluate the viewership of the series based on the data obtained from ATO. The first part deals with the theory of marketing, marketing communication, communication mix and measurement of rating. The practical part describes and validates the advertising campaign based on the survey. The last chapter is devoted to the course of rating of a series and it is compared to its competitors broadcast.
- Published
- 2015