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Snapchat has shared marketing tips for Valentine's Day, based on a study conducted in partnership with the National Research Group. The data shows that Snapchatters start shopping for Valentine's Day gifts in mid-January and tend to spend more on gifts than others. Snapchatters rely on advice from friends and family when making purchases, making it a valuable platform for marketing. Creating memorable experiences around events like Valentine's Day can foster long-term brand loyalty, with Snapchat's AR experiences being a powerful tool for this purpose. [Extracted from the article]

The article discusses the rise of Meta's Twitter-clone app, Threads, which has reached 320 million active users and is gaining momentum. Research indicates that Threads is driving higher engagement rates compared to X, another social media platform. Marketers are taking note of this trend, with 53% already posting on Threads and 23% planning to establish a presence on the app. While considering the potential benefits of Threads, caution is advised due to Meta's history of changing focus and the volatility of other platforms like X. [Extracted from the article]

The article "The Social Media Funnel Explained [Infographic]" from Social Media Today discusses the importance of mapping out a social media content strategy for maximizing conversions and sales performance in 2025. The infographic provided by Giraffe Social Media outlines key stages of social media engagement to deepen engagement and drive sales, emphasizing the need for variable content types at each stage. Readers are encouraged to consider how the social media funnel aligns with their strategic approach to social media marketing. [Extracted from the article]

TikTok has released its 2025 marketing calendar, offering marketing teams a tool to maximize seasonal opportunities. The calendar includes regional variations tailored to specific nations, providing key dates and trends for each region. Despite uncertainties about TikTok's availability in the U.S., the calendar can still be a valuable resource for planning and strategy. [Extracted from the article]

Snapchat has released a report highlighting the benefits of brand/creator partnerships, showing that combining creator content with regular paid campaigns leads to higher relevance and resonance for brand promotions. The study, based on responses from 12,000 social platform users in 5 markets, indicates that creator content holds attention better than standard ads and can positively influence how a brand is perceived. Consumers value promoted creator content in both the consideration and purchase phases of their shopping journeys, especially on Snapchat where creators are seen as friends whose recommendations are highly influential. Brands are advised to partner with relevant creators to drive commerce outcomes and boost branding efforts with broader creator campaigns on Snapchat. [Extracted from the article]

Pinterest has launched a new mini-site to promote its evolving ad tools, aiming to attract more advertising dollars to its platform. The site emphasizes the benefits of Pinterest's ad options and highlights its popularity among Gen Z users. With a growing user base of 537 million monthly actives, Pinterest offers a shopping-ready audience for brands looking to promote their products. The platform is also offering bonus media and direct support to entice new marketing partners. [Extracted from the article]

The article "Social Media Spring Cleaning [Infographic]" from Social Media Today discusses the importance of reviewing and refining social media strategies at the beginning of a new year. It emphasizes the need to align various elements and profiles to ensure consistent branding and messaging goals. The article provides tips such as securing accounts, reviewing page details, removing old content, addressing fake accounts, and evaluating overall content strategy. The infographic shared by Zoho Social offers more detailed guidance on social media cleanup. [Extracted from the article]

The article "How To Use Social Media To Find Out What Content Followers Want [Infographic]" from Social Media Today provides tips on how to determine what content your social media followers are interested in. Suggestions include learning industry hashtags, monitoring competitor mentions, exploring beyond major platforms, and directly asking followers for feedback. The infographic shared by Salesforce offers more detailed insights on this topic. [Extracted from the article]

TikTok has released its 2025 "What's Next" trend report, focusing on key trends and shifts within the app. The report highlights three core elements: "Brand Fusion," "Identity Osmosis," and "Creative Catalysts," providing insights for marketing planning. TikTok suggests partnering with a wider pool of creators to enhance brand connection, and the report also covers emerging communities, discussion topics, and AI trends. The report offers valuable pointers for strategic planning, even if TikTok is removed from the U.S. in the future. [Extracted from the article]

Snapchat has shared insights into the benefits of AR campaigns, highlighting that AR activations can boost user attention and drive more specific outcomes compared to other promotion types. The report shows that AR experiences lead to more deliberate decision-making processes, resulting in higher swipe-to-purchase ratios. By following creative best practices, such as creating shareable experiences and utilizing prominent branding, brands can maximize attention and resonance. Snapchat recommends integrating video and AR campaigns to enhance brand awareness and advocacy, emphasizing the importance of tailoring approaches to different campaign types. [Extracted from the article]

LinkedIn is focusing more on video content, including live events, on its platform. The platform has seen a 15.3% increase in LinkedIn Live Video events in 2024. LinkedIn suggests that broadcasting live industry events aligns better with its professional user base than following TikTok trends. The platform has shared a three-stage strategy for marketing live events, which could be beneficial for businesses looking to promote their events on LinkedIn. [Extracted from the article]

Meta has shared insights into marketing opportunities during Q5, the period after Christmas leading into the New Year, when people are more active on social apps. This time sees a surge in new devices coming online and a decrease in competition from larger advertisers, making ads more affordable. The infographic in the article highlights the potential for brands to reach new audiences on Facebook and Instagram during this period, with some specific considerations for gaming marketers. [Extracted from the article]

Meta has launched a new Performance Talks hub featuring video interviews with marketing leaders discussing their success using Meta's promotional tools on Facebook and Instagram. The hub includes around 50 videos that are filterable by region and offer tips on topics like Advantage+ ads, Reels, and audience growth tactics. The videos range from super short to around 7 minutes in length, making them easy to watch and potentially provide quick takeaways for marketing strategies. Some videos are available in different languages and regions, offering diverse insights for improving Facebook and Instagram marketing efforts. [Extracted from the article]

The article interviews several publishers who have been recognized as 2023 Sales Superstars by the magazine "Editor & Publisher" including Tara C. Addeo, associate publisher at Nevada News Group, Dan Brunson, publisher of the newspaper "Winter Texan Times," and Sean Finch, vice president for sales at Creative Circle Media Solutions. They describe their experience in media advertising sales, the most influential person in their career, and advice for increasing media sales.

TikTok has released a new guide aimed at helping marketers take advantage of the post-Christmas to early new year period, known as "Q5." This period presents an opportunity for brands to connect with consumers seeking post-holiday deals and products to kickstart the new year. The guide offers insights on TikTok usage during this time, tips for improving Q5 outreach, and creating effective TikTok campaigns. While the concept of "Q5" may not resonate with everyone, focusing on this unique marketing period could lead to increased branding and sales success. [Extracted from the article]

LocaliQ's Small Business Marketing Trends report delves into the challenges faced by SMBs in the current marketing landscape and their adaptation to digital marketing technologies. The report, based on a survey of 730 small businesses, highlights social media marketing as the top promotional platform for SMBs, with Facebook being the preferred marketing vehicle. Despite resource constraints, SMBs are increasingly interested in video marketing and are utilizing generative AI tools for content creation and social media management. The report provides valuable insights into where SMBs are focusing their marketing efforts, though some aspects, like the popularity of LinkedIn as a marketing tool, may warrant further scrutiny. [Extracted from the article]

Meta, the parent company of Instagram and Facebook, has released a series of ad tips ahead of the holiday season. These tips cover various topics such as Advantage+ campaigns, Reels ads, working with creators, and AI creative. The 19-page guide on Reels ads provides practical advice for maximizing ad performance on Instagram's Reels feature. The guide also includes tips on Reels ad production, incorporating Reels into the creative pipeline, and activating Reels ads in campaign setup. This resource is part of a larger collection of guides and insights made available by Meta after its Agency Partners Summit. [Extracted from the article]

Meta has announced new ad updates for the holiday season, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions, and more. Advertisers will now be able to highlight their discount codes on overlay ads, making it easier for users to take action. Meta is also testing first purchase offers and personalized discounts to generate more interest in in-stream offers. Additionally, Meta is updating its site links option, allowing brands to add multiple landing pages to a single image or video ad. They are also introducing new ways to target prospective tourists and drive in-store purchase activity. These updates provide more options for brands to enhance their holiday marketing efforts. [Extracted from the article]

TikTok is offering a webinar called "Creative Made Simple" for small to medium-sized businesses (SMBs) looking to improve their marketing on the platform. The webinar will provide tips and techniques for creating content, using TikTok's creative tools, building an in-app presence, and utilizing TikTok ads. This webinar could be beneficial for businesses preparing for the holiday season. The webinar will take place on September 26th at 10am (UTC+1) via Zoom. [Extracted from the article]

The article focuses on Reddit's release of its 2025 marketing planning guide, presented in an infographic format. Topics include the key strategies and insights highlighted in the guide, the implications for marketers and advertisers using Reddit, and how the guide is expected to shape marketing approaches and campaign planning on the platform.

The article focuses on TikTok's release of a 2024 holiday marketing guide tailored for the European Union (EU) market. Topics include insights on optimal times for reaching holiday shoppers, trends in gift preferences among TikTok users, and strategies for engaging with consumers during the post-Christmas period.

The article focuses on significant changes in social media marketing as platforms adjust their strategies, notably Meta's shift away from news content and X's reduction of link post prominence. It highlights the rising interest in alternative platforms like Reddit and Snapchat, with Reddit's traffic surging due to a new partnership with Google and Snapchat seeing a boost in SMB ad spend.

The article focuses on multimedia messaging app, Snapchat's update to its Ads Manager platform, which simplifies the campaign creation process by consolidating objectives from eleven to five main categories. It aims to streamline ad setup and improve user experience by providing a clearer selection of objectives, which is expected to attract more small and medium-sized business advertisers and boost Snapchat's ad revenue.

Pinterest has released a report on Gen Z user trends, highlighting the platform's growing popularity among young, shopping-ready audiences. While Instagram, TikTok, and Snapchat are still the most widely used platforms by Gen Z, Pinterest is seeing a significant increase in its Gen Z user base, with over 200 million young users visiting the platform monthly. The report provides six key lessons for marketers, including optimizing descriptions for search trends, making pins shoppable, staying ahead of trends, connecting with cultural events, and considering the broader audience of people who support or buy for Gen Z. The report offers valuable insights for refining Pin marketing campaigns. [Extracted from the article]

TikTok has introduced a new certification called "Media Buying" for digital marketers to showcase their expertise in TikTok advertising. This certification is based on system knowledge and can be obtained by passing an exam or studying a 124-page guide. It is recommended for marketers with experience in TikTok for Business and running TikTok campaigns. The certification is valid for two years and can be displayed on resumes and online networks. This could be a valuable opportunity for professionals to demonstrate their TikTok expertise and potentially attract more business. [Extracted from the article]