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NEW YORK -- Dairy Queen, the ice cream and fast-food restaurant chain, this week launched a campaign from Grey, New York, that differs markedly in tone from the shop's previous [...]

NEW YORK -- Land Rover in mid-April will launch an integrated campaign from Young & Rubicam Brands, tied to the all-terrain vehicle's 60th anniversary. On Wednesday, Ford announced that it [...]

NEW YORK -- Rhapsody wants you to play anywhere.The Seattle-based music subscription site, a joint venture of Real Network and MTV Networks, today launched a new campaign from Publicis-backed Droga5.In [...]

NEW YORK -- This year's Super Bowl viewers saw a group of lizards dancing with supermodel (and cell phone enthusiast) Naomi Campbell to Michael Jackson's 'Thriller' in a spot for [...]

NEW YORK --MDC Partners' Crispin Porter + Bogusky in Miami has landed a new global creative assignment from Microsoft following a review, the client confirmed today. Fallon in Minneapolis, a [...]

NEW YORK -- MDC's Kirshenbaum Bond + Partners has been awarded creative and media planning duties on Mega Brands, maker of Mega Bloks and Rose Art, following a review, per [...]

NEW YORK -- MDC's Kirshenbaum Bond + Partners has been awarded Avon's global fragrances account following a review, the client confirmed.Account billings exceed $60 million, per sources. Kirshenbaum will be [...]

NEW YORK -- Garanimals, the beloved children's clothing line, is attempting to re-enter the public's consciousness with a campaign from Gardner Nelson + Partners.Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268var config = new Array();config['videoId'] [...]

NEW YORK -- This year will be Bridgestone Firestone North American Tire's first time advertising during the Super Bowl. Why now? According to Glenn Dady, brand cd at The Richards [...]

NEW YORK -- Miller Brewing has turned to a pair of roster shops for creative duties on Miller Lite Brewers Collection, a trio of low-calorie, craft-style beers, the company said. [...]

NEW YORK -- True North, the line of healthy snacks announced by PepsiCo's Frito-Lay late last year, will use non-roster shop StrawberryFrog for creative duties, the company said. True North [...]

NEW YORK -- StrawberryFrog has been quietly doing project work for Morgan Stanley, an Ogilvy & Mather client. The yearlong assignment, which began earlier this month, involves print and interactive. [...]

NEW YORK -- Johnson & Johnson has reached beyond Mother, lead creative agency on J&J's Rembrandt oral care brand, to get ad ideas for a segment of the business, sources [...]

NEW YORK -- Microsoft today narrowed its search for an agency to handle a new consumer-oriented assignment, sources said. Sources identified the remaining contenders as MDC Partners' Crispin Porter + [...]

NEW YORK -- Subaru of America has handed creative and media duties to Carmichael Lynch, the carmaker has confirmed. The client spent $200 million in domestic measured media last year, [...]

NEW YORK -- Medco Health Solutions, looking to consolidate direct marketing, public relations and interactive duties at a single agency, has selected five shops to compete for its creative account, [...]

NEW YORK -- The Martin Agency has landed ad duties for the Alliance for Climate Protection, the nonprofit group that former U.S. Vice President Al Gore founded last year, the [...]

LOS ANGELES -- MDC Partners' Kirshenbaum Bond + Partners has prevailed in the review for creative chores on Starz Entertainment Group's ad account, according to sources. The client could not [...]

NEW YORK Domino's Pizza, which split with WPP's JWT in June, has selected MDC Partners' Crispin Porter + Bogusky for creative chores following a review, the client confirmed. Adweek.com first [...]

NEW YORK -- The first Volvo campaign from Arnold and Nitro introduces the theme, 'Life is better lived together.' Launching today in movie theaters in the U.S. and on TV [...]

NEW YORK -- If you've ever wanted to create your very own Gwen Stefani-inspired paper doll, here's your chance. A $300 million Hewlett-Packard campaign breaking today from Goodby, Silverstein & [...]

NEW YORK -- Porsche North America has made a further cut in the agencies pitching its $40 million ad account, according to Ark Advisors, the consultancy managing the process. Two [...]

NEW YORK -- Sprint, a $1.2 billion advertiser, will launch its first work from Omnicom's Goodby, Silverstein + Partners positioning itself as forward-thinking while its rivals (such as market leader [...]

NEW YORK -- Starbucks is moving its estimated $10 million bottled branded drinks account to BBDO here from Goodby, Silverstein & Partners in San Francisco. Both shops are owned by [...]

NEW YORK -- Porsche North America said it has chosen seven shops to pitch its ad account. In the running are independents Anomaly, mcgarrybowen and SS+K in New York and [...]

NEW YORK -- Publicis Groupe-backed Bartle Bogle Hegarty here has won creative chores on Miller Brewing's Miller Lite account following a review. The client confirmed the move, which was first [...]

NEW YORK -- Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review. While the Miami-based MDC Partners agency was invited to [...]

NEW YORK -- Several small creative shops, balanced by a handful of larger traditional agencies, have received proposal requests from Porsche North America as the automaker begins a review of [...]

NEW YORK -- Nike has shifted its global running-shoe account, as well as its Nike+ and Nike ID Web site business, to MDC Partners' Crispin Porter + Bogusky, the agency [...]

NEW YORK -- What constitutes 'the good life' for your pets? According to new spots from TBWA\Chiat\Day in Playa del Rey, Calif., introducing a dog and cat food called Goodlife, [...]

NEW YORK -- Maine is attempting to raise its college graduation rate with a campaign targeting seventh and eighth graders that will debut during local broadcasts of the Super Bowl [...]

NEW YORK -- Cadbury Schweppes' Snapple brand today said it would advertise during the Super Bowl for the first time. The 30-second commercial, by MDC Partners' Cliff Freeman and Partners [...]

NEW YORK -- Publicis Groupe-backed Droga5 has added creative chores for TracFone Wireless, a pre-paid cellular phone provider, the client has confirmed. The work had been handled in-house for the [...]

NEW YORK -- A new Internet spot for Sprite from Crispin Porter + Bogusky starring LeBron James challenges consumers to come up with better music for the commercial. James has [...]

NEW YORK -- MDC Partners' Crispin Porter + Bogusky has split with Method Products; both parties claimed the dissolution of the relationship was amicable, though they declined to give reasons [...]

NEW YORK -- Volkswagen is launching a campaign from Crispin Porter + Bogusky for the new Eos convertible. The push, which eschews TV, features an online boutique to shape and [...]

NEW YORK -- Best Buy has awarded MDC Partners' Crispin Porter + Bogusky branding duties for its 'Geek Squad' computer repair team, the electronics retailer said. Geek Squad advertising efforts [...]

NEW YORK Disney may be family friendly but some agencies aren't feeling the love. The studio 'is looking for BIG ideas that break the traditional movie-marketing concepts,' according to a [...]

NEW YORK Wendy's has flipped its wig. After eight months of men in red pigtails demanding a hot, juicy burger, while sales slumped and investors grumbled, the fast-food chain today [...]