1. Please advertise responsibly.
- Author
-
Sorini, Marc E. and Zelnick, Robert W.
- Subjects
BEVERAGE industry ,ALCOHOLIC beverage advertising laws ,ADVERTISING laws ,ALCOHOLIC beverage industry ,BUSINESS planning - Abstract
The author discuss the importance for beverage companies to exercise caution in advertising their brands in the U.S. They cite the existence of several legal frameworks that govern alcohol beverage advertising in which companies should follow voluntary industry code to prevent violations and determine the factors that constitute a false or misleading practice. The authors also advise the need for brand owners to consider the requirements when planning to advertise their products.
- Published
- 2012