1. 'Sanna, Aren’t You Ashamed?' : Affective-Discursive Practices in Online Misogynist Discourse of Finnish Prime Minister Sanna Marin
- Author
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Sakki, Inari, Martikainen, Jari, Academic Disciplines of the Faculty of Social Sciences, Faculty Common Matters (Faculty of Social Sciences), Everyday thinking and arguing, and Doctoral Programme in Social Sciences
- Subjects
Online misogyny ,Dehumanisation ,518 Media and communications ,POLITICIANS ,SEXISM ,WOMEN ,HILLARY CLINTON ,MEDIA COVERAGE ,DEPERSONALIZATION ,affective-discursive practices ,GENDER STEREOTYPES ,TWITTER ,CAMPAIGN ,SARAH PALIN ,Female politicians ,discourse analysis - Abstract
This research examines online misogynist discourse related to the Finnish prime minister (PM) Sanna Marin's image published in Trendi magazine in October 2020. The affective-discursive analysis of online commentaries resulted in the identification of four affective-discursive practices: an immoral woman, incompetent woman, calculating woman and inferior woman. Misogynist discourse related to the PM Marin took the form of a moral act, drew from stereotypical images of women as less rational than men, appeared as accusations targeted at Marin for playing the gender card as a political tactic, and constructed an image of Marin and female politicians as objects of men's sexual desires and as inferior to men. These affective-discursive practices mobilized dehumanizing discourse ranging from milder forms of derogation, scorn and other-condemning practices to harsher forms of belittlement, humiliation and animalistic dehumanization. This study contributes to the current knowledge on the affective-discursive processes underlying online misogyny against female politicians.
- Published
- 2022