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1. Turning North Carolina from red to blue: careful media buys targeted young African-Americans

Author

Fortune, Ondine

Subjects
Fortune Media Inc. -- African American market, African Americans, Government, Political science, African American market
Abstract

One of the most difficult challenges of any campaign is targeting younger voters. Distracted by a zillion media options--from the Internet to iPods to video games--consumed by busy social schedules [...]

Published
2009

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