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Remember when Facebook was the only 'must-have' social channel that your OPE brand had to have? Those sure were simpler times. Facebook's rampant early success led to an uprising of [...]

Once upon a time, your dealership only had a handful of options for marketing: print media (newspapers, magazines), out-of-home advertising (billboards), terrestrial radio and broadcast television made up the majority [...]

I once had a dealer tell me that the 'S' in SEO stood for snalce oil. I chuckled at the sentiment because I knew where he was coming from. It's [...]

If you've been a frequent reader of this space in past issues, you know how important and powerful I think the Google My Business tool is for OPE dealerships. This [...]

If you've been a frequent reader of this space in past issues, you know how important and powerful I think the Google My Business tool is for OPE dealerships. This [...]

What is reputation management and why is it important? At its core, reputation management is exactly what it sounds like--tools designed to help you manage your dealership's online reputation. Three [...]

In my experience, no other marketing channel is as divisive as social media, especially when it comes to Facebook. For dealerships, it can be both frustrating and revolutionary, depending on [...]

It's no secret that all OPE dealers have been affected in one way or another by inventory shortages this year. Every dealer I have talked to has spoken at length [...]

The lasting effects of the Covid pandemic are starting to manifest in inventory scarcity, resulting in a different type of crisis. Faced with uncertainty, many dealers are pausing advertising programs--which [...]

If you had the chance to hire someone who doesn't take days off, requires no benefits and was responsible for bringing in the lion's share of customers to your door, [...]

When we signed our very first OPE dealership as a client in 2014, the owner asked us to audit what they were spending online and analyze all of the tools [...]