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To solve the problems of the traditional cold chain logistics management mode of agricultural products, such as loose circulation, inaccurate information transmission, untimely processing, serious loss of fresh agricultural products, a real-time and accurate management of cold chain logistics is established to study the real-time emergency management mode of cold chain logistics for agricultural products under the background of "Internet+". Method: Under the background of "Internet+", the e-commerce platform and the cold chain logistics network are combined, and the physical real-time emergency management mode of the cold chain of agricultural products is divided into the sub-mode of "production warehouse+cold chain", the sub-mode of "e-commerce+cold chain express+smart cabinet" and the sub-mode of "cold chain storage+chain new retail"; through the circulation efficiency improvement algorithm of cold logistics supply chain, the circulation loss between nodes is reduced, to improve the circulation efficiency of the supply chain; The evaluation method of real-time emergency management mode for cold chain logistics, the entropy weight method and the analytic hierarchy process are selected to jointly determine the weight, and the fuzzy comprehensive evaluation method is used to comprehensively evaluate the emergency management effect of cold chain logistics for agricultural product. Results: The final score of the performance evaluation in enterprise SX's fresh agricultural product supply chain using the emergency management mode is 69.52 points, and the efficiency value of cold product logistics management in the enterprise C is 0.536. Conclusion: The real-time emergency management mode of cold chain logistics of agricultural products studied has certain feasibility, which can accurately analyze the advantages and disadvantages of cold chain logistics management of different enterprises. [ABSTRACT FROM AUTHOR]