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As Southeast Asia has experienced haze crises in recent years, encouraging Singaporeans to take preventive measures against negative health outcomes during haze is a growing concern. This study examines how communication factors (i.e., attention to traditional media and new media, interpersonal discussion, and knowledge) can inform Singaporeans about haze and influence their risk perceptions and intentions to undertake self-protective measures. The web survey of 410 respondents shows that attention to traditional media, attention to new media, interpersonal discussion, knowledge, and risk perception are positively associated with intention to take preventive measures. However, only interpersonal discussion is related to risk perception. Theoretical as well as practical implications of the findings are discussed. [ABSTRACT FROM PUBLISHER]

The annual Southeast Asian haze pollution raises public health concerns in this region. Based on a modified extended parallel process model, this study examines efficacy (self-efficacy and response efficacy) and perceived threat (susceptibility and severity) and incorporates new constructs of media trust and affective attitude. Results from a Web survey of 410 undergraduate students in Singapore show that response efficacy to seek haze-related information mediates the association between perceived self-efficacy and intention to take protective measures during haze. Moreover, self-efficacy is negatively associated with affective attitude (e.g., fear and worry) toward haze-related health problems. Next, perceived severity and perceived susceptibility are positively associated with response efficacy and affective attitude. Affective attitude toward haze is a stronger predictor than response efficacy for behavioral intention. Finally, trust in new media is positively associated with young Singaporeans’ affective attitude, which positively affects their behavioral intention to take protective measures. [ABSTRACT FROM PUBLISHER]