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“Demonstration farms” can disseminate knowledge on farming practices and help to promote animal welfare. When on-farm visits are impractical, remote demonstrations are a feasible alternative. This study used videos of higher welfare beef, fish and free-range egg farms in China. It aimed to determine whether the videos affected attitudes and intentions toward animal welfare and whether such videos are useful training tools. Participants indicated a high acceptability of demonstration farm videos for learning about their industry and the needs of animals. Videos shifted participant attitudes toward animal welfare, but only when actively engaged in rating the farm on specific characteristics. Attitude changes suggested participants gained a greater understanding of animal welfare, a greater intention to improve on-farm welfare, and more confidence in peer support for welfare innovations after viewing the video. The findings indicate videos of demonstration farms are useful for remote training but passive viewing may be insufficient to create change, and outcomes should be monitored for success.

Accounting for over 60% of global animal agriculture (FAOSTAT, 2017) and not yet hosting legislative protection against cruelty, China has been the focus of international animal welfare interest fo...

Farm animal welfare in the People&rsquo, s Republic of China (henceforth, China) is not well represented in the international scientific literature. This may lead researchers, advocates and those with agricultural partnerships in China to assume that animal welfare is not a field of interest there. This study reports a literature review of published pig and poultry welfare research in China using Chinese scientific databases. We aimed to determine which areas of welfare research have recently received academic attention in China. From an understanding of areas being studied, current and emerging priority areas for research could be determined. This study identified 854 academic publications citing pig or chicken welfare in China published between 2008 and 2018. Within these publications, two broader areas of significant attention were addressed in the context of animal welfare, yield and product quality, such as feeding, biosecurity and antimicrobial resistance, including immunity and second, the relationship of animal welfare with the Chinese philosophy of &lsquo, ecological agriculture.&rsquo, Holistic systems were advocated to maximize sustainability and maintain a healthy environment, such as the creation of fermented bedding for pigs. Environmental enrichment was also a focus of attention, demonstrating an interest in animals&rsquo, mental welfare, which was usually conjectured from their behavior. Few of the articles were translated into English or other languages and therefore most were largely unavailable to the English-speaking global scientific community. This presents an opportunity to provide relevant animal welfare knowledge, which could improve animal welfare globally. China is a global animal trade leader and the home of the largest agricultural industries in the world. An increase in collaboration on animal welfare research and understanding of the advancements that have been made in China, as reviewed in this manuscript, could advance farm animal welfare from a global perspective.

Intentions form the basis of behavioral action to improve animal welfare; however an intention-behavior gap has been previously identified. Livestock stakeholders in China, Malaysia, Vietnam and Thailand (n = 1041) involved in slaughter and transport completed a survey in which they were asked their level of intention to improve animal welfare, and their level of confidence in their ability to do this. Chinese respondents had the most confidence in their ability to improve animal welfare, and veterinarians showed more confidence than livestock team leaders. Those with high or low intentions, and either high or low confidences were compared for key influencing factors to identify the circumstances that may be most conducive to behavior change. Respondents with high intentions and low confidence in their ability to improve animal welfare identified extrinsic factors associated with their immediate workplace and different company priorities, and the intrinsic factor of lack of personal knowledge. It is concluded that targeting these areas to improve confidence in stakeholders in livestock transport and slaughter could bring the most improvements in animal welfare initiatives.

Understanding cross-cultural differences in attitudes to animal welfare issues is important in maintaining good international relations, including economic and trade relations. This study aimed to investigate the attitudes of stakeholders towards improving the welfare of animals during slaughter and transport in four key SE and E Asian countries: China, Thailand, Vietnam and Malaysia. Logistic regression analysis of the associations between demographic factors and attitudes identified nationality as the most significant factor influencing attitude. Motivating factors for improving welfare were ranked according to their importance: religion, knowledge levels, monetary gain, availability of tools and resources, community issues, approval of supervisor and peers. Strong beliefs in the influence of animal welfare laws, the power of the workplace and the importance of personal knowledge were shared by all countries. In addition, religion and peer consideration were significantly associated with attitudes in Malaysia and Thailand, respectively. The findings of this research will assist in the development of international animal welfare initiatives.

Globally, China is one of the largest producers and exporters of meat, and animal welfare is an emerging focal issue for Chinese society and for primary producers. We assessed the effectiveness of a &ldquo, train the trainer&rdquo, program to increase awareness of animal welfare issues in stakeholders in the livestock industries of China. Chinese abattoir employees were trained in slaughter and transportation standards in either a classroom setting or using posted materials. They subsequently held training sessions within their own workplace and the participants were surveyed either before (n = 161) or after (n = 147) their training. The post-training group had more confidence to improve the welfare of animals in their care than the pre-training group (p = 0.03), and also scored better on the knowledge section of the survey (p = 0.006) only when the facilitator was trained in the classroom setting. The participants&rsquo, knowledge of animal welfare was also affected by living area (p = 0.005) and education (p = 0.005). Participants with the least formal education (to middle school only) scored lower than all other participants. Female respondents reported more positive attitudes towards animal welfare than males (p = 0.009). These results indicate that training can effectively improve stakeholder knowledge on animal welfare during slaughter and transport, however, the mode of delivery has an important influence on learning success, and participant demographics, such as gender and education level, need to be considered when preparing training material.

Although the People&rsquo, s Republic of China produces more animals for consumption than any other country, very little is known about the attitudes of stakeholders in the livestock industries to animal welfare in farming systems. This study investigated the attitudes of stakeholders in pig and poultry farming in south China towards animal welfare in different farming systems, pig and poultry behaviour, and the inherent value of the animals themselves. Respondents thought welfare was important, particularly if they had worked in the industry a long time, and that they intended to make improvements, even though they also believed it to be generally satisfactory. Outdoor systems were perceived to be better for welfare but indoor systems better for food safety, particularly among respondents that had gained their knowledge from multiple sources. Respondents believed pigs and chickens to have equally important needs, despite the fact that pigs were considered more intelligent than chickens. Pig farmers with outdoor systems had a more positive attitude to making welfare improvements compared with those operating intensive indoor systems. However an absence of enrichment in chicken farms increased respondents&rsquo, intentions to make improvements, and these were more likely to occur on small chicken farms. Veterinarians and government officials were more likely to perceive welfare as unsatisfactory or to want change it than those working directly with animals. City residents were more likely to support and express confidence that they could improve animal welfare, compared to rural residents. It is concluded that stakeholders in China&rsquo, s pig and poultry production industries recognised a need to improve welfare, although they saw a conflict with production of safe food. However, farmers involved in intensive production systems were less likely to perceive a need or capacity to improve welfare than those operating more extensive systems, suggesting a dichotomisation of the people in the industry into those in small and outdoor farms that could and were improving welfare and those in indoor intensive farms who did not envisage this happening.

Simple Summary Livestock industry leaders are in a unique position to understand the challenges to the welfare of farm animals and to enact solutions that improve the lives of the animals they work with. Despite this, these important stakeholders are seldom consulted in this regard and their attitudes and opinions on animal welfare issues are largely unknown. This is particularly the case when considering livestock stakeholders in Asia and the previous lack of collaboration with international animal welfare advocates. To address this, focus group consultation sessions were organised across six countries; China, India, Malaysia, Thailand, Vietnam, and Bangladesh, aiming to better understand the positions of livestock industry leaders, and to consult them on potential initiatives to improve livestock welfare in their country. This study presents a ranking of animal welfare issues by importance as considered by livestock leaders, solutions and opportunities identified by the leaders, and suggests initiatives proposed in each country. This study aims to better inform international animal welfare strategies in order to facilitate the development of the most effective programs and initiatives. Abstract The welfare of farm animals has been the focus of increasing international interest, however, the movement has had little engagement with livestock leaders who are, arguably, the stakeholders in the position most able to make decisions that impact on animal welfare at critical times. Previous studies have drawn attention to the need to engage in constructive collaborations with the livestock industry for the betterment of animal welfare, and to uncover mutual benefits for both stakeholders and proponents of animal welfare with which collaborations can be motivated. This study aimed to continue this need to understand leaders in livestock management, by consulting their opinions as to what constitutes the most critical animal welfare issues during farming and slaughter, and what they see as some of the solutions to begin addressing livestock welfare issues in their country. Seventeen focus group sessions were held with 139 leaders in livestock industries in six diverse countries in Asia, including China, India, Malaysia, Vietnam, Thailand, and Bangladesh. Leaders included government representatives, key academics in agriculture, and business managers and leaders within the domestic animal agriculture industries, as relevant to each country. After conducting thematic analysis and applying basic statistical measures, the findings suggest that solutions within the themes of education, training, and awareness are most valued. However, how each of these could be best addressed varied by country. The need for local research and local solutions also contributed to the most frequent opportunities, as did the requirement for prescriptive and consistent standards and expectations. A ranking of animal welfare issues is presented, as is a selection of suggested animal welfare initiatives resulting from the findings of this study.

Preslaughter stunning, the induction of unconsciousness and insensibility of animals prior to slaughter, is an important process for the welfare of livestock. The application of stunning is required by legislation in some countries, and rarely practised in others. In order to effectively advocate the implementation of stunning in the regions that do not include the practice as standard, it is first important to understand attitudes towards stunning, barriers to implementing stunning, and stakeholder willingness to embrace the practice. To this purpose, 17 focus group sessions were held with leaders in livestock production in China, Malaysia, Thailand, Vietnam, India and Bangladesh. Leaders were asked to rate their perceived willingness of livestock stakeholders to embrace stunning, and their rationales were discussed. In addition to this, the leaders were asked to present ideas to improve the willingness of stakeholders to embrace stunning. The data were qualitatively analysed used thematic analysis, quantified, and presented within this manuscript. Importantly, different attitudes and solutions existed by country, mostly in line with the predominating religion within the country, and the stage of economic development. Concerns around nonstatic and constantly evolving animal welfare benchmarks were also presented as important factors impacting the adoption of stunning, and the technical methods used. The findings of this study may aid in the development of programs that aim to increase the adoption of preslaughter stunning practices, to the purpose of improving animal welfare during slaughter.

Simple Summary Animal welfare is a global issue that is important to civilians in many countries. Despite this, large gaps exist between practices as recommended by a scientific understanding of farm animal welfare; the expectations and understanding of society at large; and the realities within livestock industries across the world. The reasons for this are as numerous as they are challenging to overcome, however, understanding what might motivate key stakeholders to make improvements could form a base from which to begin. The livestock industry are arguably the most important stakeholders with the capacity to make meaningful choices that impact the welfare of animals, yet seldom are they consulted as to why they might make choices that either improve or threaten the welfare of the animals. This study aimed to collect information about the motivations and barriers to improve animal welfare from leaders in the livestock industry. A complex relationship of motivators is uncovered, and the importance of factors such as financial benefit and food safety is discussed. Figures are presented to begin illustrating the relationship between motivators. The findings of this study serve to better understand the motivations of livestock stakeholders in these key Asian nations, and the barriers that may prevent them from making choices that improve the welfare of the animals. Abstract Understanding what might motivate livestock stakeholders to improve animal welfare is useful information when developing initiatives that benefit from stakeholder engagement. This study was designed to assess the strength of motivating drivers in the development of attitudes to animal welfare, and the factors that impacted their ability to improve animal welfare. During a series of qualitative focus group sessions with livestock leaders across the same countries (Malaysia, China, Vietnam and Thailand), the current study presented livestock leaders (n = 139) with the most significant results in their country, and collected data pertaining to the meaning and applicability of these results. This data was then subject to thematic analysis to identify salient and repeated motivating factors and meanings. This process revealed a complex picture of relationships between motivators and the contexts that drive them. Figures are presented to begin illustrating these relationships. Some strong motivators were uncovered that were previously rated low in the survey (i.e., financial benefit) or not included at all (e.g., food safety). This paper also presents the opportunity to better understand the strength and relationship of extrinsic and intrinsic motivational forces behind animal welfare improvement.

In this study, 17 focus group meetings were held with livestock industry leaders in geographically dispersed areas of China, Vietnam, Thailand, Malaysia, India and Bangladesh, regarding animal welfare issues, potential solutions and attitudes. Livestock leaders were asked &lsquo, what do you see as the benefits to improving animal welfare&rsquo, and later to discuss the potential benefits and rank them according to their associated importance. While differences existed by country, the most important perceived benefit area across all countries was financial in nature, primarily focussed on the potential to increase the productive output of the animals and to improve meat and product quality. However, doubt existed around the ability to increase profit against the cost of improving animal welfare, particularly in China. Human health benefits and the tie to human welfare and community livelihood were considered most important in India and Bangladesh, and animal-focussed benefits were not significant in any countries, except India and, to a lesser extent, Bangladesh. Thus, improving animal welfare for the sake of the animals is unlikely to be a compelling argument. The results presented here can be used to create meaningful mutual ground between those that advocate improvement of animal welfare and the stakeholders that have the ability to implement it, i.e., the livestock industry.

The World Organisation for Animal Health (OIE) sets standards and guidelines for international animal welfare for the international livestock trade. The growing economic advancement in the East and Southeast Asian region suggested the potential benefit of a research study to examine stakeholders&rsquo, understanding of animal welfare during the transport and slaughter of livestock. A survey of stakeholders&rsquo, knowledge of livestock welfare in the transport and slaughter industries was conducted in four Southeast Asian countries, Malaysia, China, Vietnam and Thailand, in association with trainer and stakeholder workshops conducted in each country. The attitudes of participants towards animal welfare during slaughter and transport were also identified. Knowledge scores were in accordance with the respondents&rsquo, assessment of their own knowledge level. The biggest knowledge improvement was among Thai respondents, who tended to be younger and less experienced than in other countries. The respondents with the biggest improvement in knowledge scores were most likely to be involved in the dairy industry and least likely to be involved in the sheep and goat industries, with meat processors and those involved in pig or poultry production intermediate. The respondents who obtained their knowledge from multiple sources had most knowledge, but it increased the least after training. Connections between attitudes to improving animal welfare and knowledge were limited, being mainly confined to ambivalent responses about their attitudes. The study suggests that knowledge can be improved in animal welfare training programs focused on livestock welfare around transport and slaughter, but that local cultural backgrounds must be considered in designing the program.

Simple Summary Improving stakeholder attitudes to livestock welfare may help to facilitate the better welfare that is increasingly demanded by the public for livestock. Knowledge of the existing attitudes towards the welfare of livestock during transport and slaughter provides a starting point that may help to target efforts. We compared the attitudes of different stakeholders within the livestock industries in east (E) and southeast (SE) Asia. Farmers were more motivated to improve animal welfare during transport and slaughter by peer pressure, business owners by monetary gain, and business managers by what is prescribed by their company. Veterinarians showed the most support for improving animal welfare. The results suggest that the role that stakeholders play in their sector of the livestock industry must be considered when attempting to change attitudes towards animal welfare during transport and slaughter. Abstract Stakeholders in the livestock industry are in a position to make critical choices that directly impact on animal welfare during slaughter and transport. Understanding the attitudes of stakeholders in livestock-importing countries, including factors that motivate the stakeholders to improve animal welfare, can lead to improved trade relations with exporting developed countries and improved animal welfare initiatives in the importing countries. Improving stakeholder attitudes to livestock welfare may help to facilitate the better welfare that is increasingly demanded by the public for livestock. Knowledge of the existing attitudes towards the welfare of livestock during transport and slaughter provides a starting point that may help to target efforts. This study aimed to investigate the animal welfare attitudes of livestock stakeholders (farmers, team leaders, veterinarians, business owners, business managers, and those working directly with animals) in selected countries in E and SE Asia (China, Thailand, Viet Nam, and Malaysia). The factors that motivated them to improve animal welfare (in particular their religion, knowledge levels, monetary gain, the availability of tools and resources, more pressing community issues, and the approval of their supervisor and peers) were assessed for their relationships to stakeholder role and ranked according to their importance. Stakeholder roles influenced attitudes to animal welfare during livestock transport and slaughter. Farmers were more motivated by their peers compared to other stakeholders. Business owners reported higher levels of motivation from monetary gain, while business managers were mainly motivated by what was prescribed by the company for which they worked. Veterinarians reported the highest levels of perceived approval for improving animal welfare, and all stakeholder groups were least likely to be encouraged to change by a ‘western’ international organization. This study demonstrates the differences in attitudes of the major livestock stakeholders towards their animals’ welfare during transport and slaughter, which advocacy organisations can use to tailor strategies more effectively to improve animal welfare. The results suggest that animal welfare initiatives are more likely to engage their target audience when tailored to specific stakeholder groups.

Simple Summary With increasing frequency, animal welfare organisations are looking to operate in multiple countries. Apart from lessons learned by trial and error and personal experiences informally shared, little formal knowledge is available to support the challenging task of achieving success for the animal welfare movement beyond borders. Through gaining interview insights from leaders of some of the world’s biggest international animal welfare organisations, this study was able to conduct an analysis to find reoccurring themes and important concepts relating to both successful and unsuccessful initiatives, and investigate the reasons behind their success level. The prominent findings are presented and aim to be of use when looking to develop international animal welfare strategy. Abstract Animal welfare is an increasingly global initiative, which makes the intricate business of operating across borders of particular relevance to the movement. There is, however, a distinct absence of literature dedicated to investigating operational strategies that are more likely to result in the success of international animal welfare initiatives. In addition to this, opportunities exist to investigate the human aspects of animal welfare, parallel to the growing field of animal-based science. This study aimed to begin addressing these gaps by conducting semi structured interviews with 15 leaders of some of the largest international animal welfare charities. Leaders were asked to describe their experiences of successful and unsuccessful initiatives within the animal welfare movement. Thematic analysis was then conducted to identify recurring concepts and extrapolate potentially applicable information. Engaging stakeholders and communities in locally-led and culturally respectful ways were discussed, as was the importance of knowledge, moderation, flexibility, and mutual benefits. The dangers of attacking personal and cultural identity are also highlighted and discussed. Key quotes and examples are presented, supplemented with mind maps as a tool to more readily apply the findings of the study in strategy development.

As the increasing body of scientific information about the experiences of other species and their ability to suffer becomes available to those working within the field of animal welfare, the amount of potential issues to address also increases. Carefully choosing issues to address, and indeed leaders to drive the cause forward, has the potential to significantly increase the efficacy of the international animal welfare movement. Within this study 15 leaders of major international animal welfare organizations were interviewed about their experiences, thoughts and strategies, which have been primarily acquired through long-term exposure to the movement, and endeavors of trial and error. After thematic analysis, key themes are presented, along with strategies and cautions that may be beneficial to the animal welfare movement. Animal welfare leaders suggested a focus on issues that fitted well with their organizations&rsquo, remit and were not too broad, to avoid spreading resources and expertise too thin. A utilitarian framework was also considered important, aiming to improve the lives of as many animals as possible for the resources deployed. Good leaders were believed to have passion for their cause, not just for animals, and an ability to build and lead good teams, hence good interpersonal human skills were also perceived as essential. It is concluded that establishing what makes a good animal welfare leader could offer useful direction for future engagement of successful leaders in this field.

Simple Summary Rodeos often include a calf roping event, where calves are first lassoed by a rider on a horse, who then dismounts, ties the calves’ legs, lifts it from the ground and releases it back to the floor. We tested whether calves that were familiar to the roping experience stress during the roping event, and found increased concentrations of stress hormones in their blood after the roping. We also found increased concentrations of stress hormones in the blood of calves that had never been roped before but were just marshelled across the arena by the horse and rider. We conclude that the roping event in rodeos is stressful for both experienced and naïve calves. Abstract Rodeos are public events at which stockpeople face tests of their ability to manage cattle and horses, some of which relate directly to rangeland cattle husbandry. One of these is calf roping, in which a calf released from a chute is pursued by a horse and rider, who lassoes, lifts and drops the calf to the ground and finally ties it around the legs. Measurements were made of behavior and stress responses of ten rodeo-naïve calves marshalled by a horse and rider, and ten rodeo-experienced calves that were roped. Naïve calves marshalled by a horse and rider traversed the arena slowly, whereas rodeo-experienced calves ran rapidly until roped. Each activity was repeated once after two hours. Blood samples taken before and after each activity demonstrated increased cortisol, epinephrine and nor-epinephrine in both groups. However, there was no evidence of a continued increase in stress hormones in either group by the start of the repeated activity, suggesting that the elevated stress hormones were not a response to a prolonged effect of the initial blood sampling. It is concluded that both the marshalling of calves naïve to the roping chute by stockpeople and the roping and dropping of experienced calves are stressful in a simulated rodeo calf roping event.