Search

Using the balanced scorecard approach based on sustainable development parameters is a powerful and useful methodology to evaluate the sustainable performance of organization or company. In this paper, a new approach based on sustainability balanced scorecard (SBSC) and multi criteria decision making (MCDM) approaches is developed for evaluating the performance of oil producing companies in Iran. For reflecting the interdependent relationships among factors influencing the problem under consideration, analytical network process (ANP), a branch of the MCDM techniques, is employed. However, using the ANP method for calculating the preference ratings of alternatives is a time-consuming and bothersome process; therefore, COPRAS (COmplex PRoportional ASsessment) technique is adopted to prioritize the feasible alternatives in terms of linguistic variables. Based on this study, the results demonstrate the effectiveness of the proposed model. The performance evaluation model proposed by using a combination of the MCDM methods and the SBSC approach helps authorities to make an attempt for achieving a competitive advantage. [ABSTRACT FROM AUTHOR]

Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions. According to the significant role of brand in creating benefit and diminishing risk for a new product, this study intended to develop a novel model for selecting the most appropriate strategy in brand extension. However, there are a number of criteria influencing the possible strategies, and they often are interdependent. Therefore, a multi-criteria decision making model based on Analytic Network Process and Additive Ratio Assessment methods has been developed to systematically clarify the interdependent relationships among the evaluation criteria of brand extension and then, scientifically evaluate the feasible strategies and rank the priorities of brand extension strategies. The results of the proposed model show that “Production cost” is the most important factor, followed by “Quality of parent brand” and “Perceived risk” while “Ice cream” is the highest satisfaction of brand extension. [ABSTRACT FROM PUBLISHER]