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Purpose: This paper aims to identify the basis of the technological anxiety phenomenon by defining the differences and similarities in terms of barriers of the implementation of Industry 4.0 technologies across industrial processing sector. Design/methodology/approach: This paper presents a qualitative, exploratory research, and the authors apply the cross-case study method. The study is based on interviews with representatives of 11 medium-sized and large companies from industrial processing sector; specifically, the authors focus on three industries: automotive, food and furniture. Findings: The research showed that there are similarities as well as differences in terms of identified barriers between individual industries. Taking into account the various dimensions of technological anxiety, similarities are visible, in particular, in the case of Internal processes and infrastructure and human resources, while in the other two dimensions, i.e. strategic planning and standards and security, differences between the sectors were noted. Practical implications: The developed list of barriers can be a starting point for middle and senior managers of manufacturing companies to understand the sources of technological anxiety. The planning and introducing preventive and protective tools during Industry 4.0 implementation may reduce the occurrence of technological anxiety and thus ensure a smoother adoption of technologies 4.0, while respecting the organizational culture. Originality/value: This work contributes to in-depth understanding of multifaced technological anxiety phenomenon. This paper classifies dimensions of existing barriers, increases the awareness on the difficulties during transformation process and, thus enables the improvement of the use of company's internal potential. [ABSTRACT FROM AUTHOR]