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The authors propose that cross-cultural differences in sensitivity to social rejection, or the extent to which one is alert to potential rejection from significant others, can be understood as an adaptation to different social ecological contexts varying in the degrees of relational mobility. In societies low in relational mobility, such as East Asia, relationships and group memberships are stable and exclusive, and thus it is difficult for individuals to recover once rejected from current relationships or groups. In these contexts, one would expect people to be continuously paying attention to negative feedback from others to avoid potential rejection. In contrast, this type of anxiety will be less pronounced in societies high in relational mobility, such as North America, because there are a greater number of relationship alternatives available, even if individuals were to be excluded from a particular relationship. Results from two cross-national studies showed that, as expected, individuals’ perceptions of relational mobility partially mediated rejection sensitivity (Study 1) and Taijin Kyofusho, an allocentric subtype of social anxiety (Study 2).

Previous research, statistically accounting for self-construal factors and thereby eliminating widely reported culture main effects in social anxiety scores between East Asians and European-Americans (Norasakkunkit and Kalick 2002 Culture, ethnicity, and emotional distress measures: The role of self-construal and self-enhancement. Journal of Cross-Cultural Psychology, 33(1), 56–70.) suggested that social anxiety measures penalize individuals for being low on independent self-construal; therefore, cultural differences in emotional distress according to social anxiety measures may possibly misrepresent cultural differences in emotional well-being. In the current experimental study, 127 Japanese and 126 American participants were either primed or not primed to access an independent mode of thought prior to filling out two commonly used measures of social anxiety and a measure of emotional well-being. Independent priming caused social anxiety scores to decrease. Yet, independent priming did not influence levels of self-reported emotional well-being. Furthermore, although the Japanese respondents were shown to be more distressed according to both of the standardized social anxiety measures, this finding was actually reversed with respect to self-reported emotional well-being. The evidence thus points to high scores on measurements of social anxiety being directly and causally linked to low levels of independence, while no link was found between independence and emotional well-being.