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Stereotype formation may be based on the exaggeration of real group differences (category accentuation) or the misperception of group differences that do not exist (illusory correlation). This research sought to account for both phenomena with J. K. Kruschke's (1996, 2001, 2003) attention theory of category learning. According to the model, the features of majority groups are learned earlier than the features of minority groups. In turn, the features that become associated with a minority are those that most distinguish it from the majority. This second process is driven by an attention-shifting mechanism that directs attention toward group-attribute pairings that facilitate differentiation of the two groups and may lead to the formation of stronger minority stereotypes. Five experiments supported this model as a common account for category accentuation and distinctiveness-based illusory correlation. Implications for the natures of stereotype formation, illusory correlation, and impression formation are discussed.

Three experiments examined the relationship between prejudice and processing of stereotypic information. Higher levels of prejudice were associated with greater attention to and more thorough encoding of stereotype-inconsistent than stereotype-consistent behaviors but only when processing capacity was plentiful (Experiments 1 and 3). High-prejudice participants attributed consistent behaviors to internal factors and inconsistent behaviors to external forces (Experiment 2). Together, these results suggest that high-prejudice people attend carefully to inconsistent behaviors to explain them away but only if they have sufficient resources to do so. Results also showed that low-prejudice but not high-prejudice participants formed individuated impressions by integrating the implications of the target's behaviors (i.e., individuating). High levels of prejudice appear to be associated with biased encoding and judgment processes that may serve to maintain stereotypes.

In two experiments, we investigated the relationships among stereotype strength, processing capacity, and the allocation of attention to stereotype-consistent versus stereotype-inconsistent information describing a target person. The results of both experiments showed that, with full capacity, greater stereotype strength was associated with increased attention toward stereotype-consistent versus stereotype-inconsistent information. However, when capacity was diminished, greater stereotype strength was associated with increased attention toward inconsistent versus consistent information. Thus, strong stereotypes may act as self-confirming filters when processing capacity is plentiful, but as efficient information gathering devices that maximize the acquisition of novel (disconfirming) information when capacity is depleted. Implications for models of stereotyping and stereotype change are discussed.