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Purpose: This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices (privacy concern and intrusiveness) to message value perceptions and store visit attitudes. Design/methodology/approach: The study uses a vignette-based survey to collect data from a sample of 1,225 customers of a fashion retailer. The postulated research model is estimated using SmartPLS 3.0 with the consistent-PLS algorithm and further validated via a post-hoc test. Findings: The empirical testing confirms the predictive validity and robustness of the model and reveals that location congruency and intrusiveness are the location-based message characteristics with the strongest effects on message value and store visit attitude. Originality/value: The paper adds to the underexplored field of store entry research and extends previous location-based messaging studies by integrating personalization, location congruency, privacy concern and intrusiveness into one validated model. [ABSTRACT FROM AUTHOR]

The interest in social virtual worlds with multiple functions has mushroomed during the past few years. The key challenge social virtual worlds face while attempting to anchor and serve the masses is to reflect the core beliefs of their users. As existing research lacks insight into these core beliefs, this study aims to contribute to the existing knowledge base by proposing and testing a model grounded on the decomposed theory of planned behavior. Predicated on the multipurpose nature of social virtual worlds, the model proposes medium-specific attitudinal, normative and control beliefs as determinants of continual use intention. The model is tested with a sample of 2175 users who inhabit Habbo Hotel – one of the largest social virtual worlds in the industry. The results indicate significant though different influences of attitudinal and control beliefs. The most fundamental finding is the irrelevance of normative beliefs, which puts the social character of social virtual worlds into perspective. [ABSTRACT FROM PUBLISHER]

The article focuses on the study which evaluates the relationships between the consumer perceptions of trust and attitude in purchasing at a consumer-to-consumer electronic marketplace (EM). The authors argued that the concept of intermediary trust and seller trust can be considered in building the well-established literature of trust. Moreover, the study developed the measurement instruments for intermediary risk and seller risk based on the general observations and recommendations of research and practice.