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This study investigates the relationships among attitude change, advertising exposure, and choice of a new brand on an individual basis. Results indicate that although attitudes change both before and after choice of the new brand, the post-choice attitude change is greater in magnitude and correlated more highly with choice. [ABSTRACT FROM AUTHOR]

This article examines whether individual differences in preference for consistency (PFC) affect the behavioral change in the induced-hypocrisy paradigm. Undergraduate students (N = 108) completed the PFC scale either 1 month (no PFC-focus condition) or immediately before (PFC-focus condition) the induced-hypocrisy procedure; this procedure includes pro-social advocacy, transgression recall, and a behavioral change measure. Results demonstrated (1) that PFC-level predicts behavioral change only when the participants were focused on their own PFC and (2) a relationship between the number of recalled transgressions and behavioral change only for high-PFC participants in PFC-focus condition. The necessity of considering simultaneously PFC-level, PFC-focus, and the number of recalled transgressions to better predict behavioral change in the hypocrisy-paradigm, is discussed. [ABSTRACT FROM PUBLISHER]

Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something. In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led to conceptualize the same preference as being in favor of the other candidate. Study 2 showed that this effect was not due to a priming process, while Study 3 provided evidence for the effect's generalizability. [ABSTRACT FROM AUTHOR]

The article focuses on a regression approach to attitude and credibility in the prediction of attitude change. Most existing theory and research in attitude change have based predictions upon preceding attitude and source credibility. Subsequent research utilizing this model must consider operationalizations that allow for a more complete analysis of the relationships among multidimensional constructs in the prediction of attitude change. Attitudes toward concepts have been demonstrated to involve at least three dimensions, direction, intensity, and salience.

Examines the effects of organization and fluency on attitude change and source credibility. Interaction between message type (organized and disorganized) and form of delivery (fluent and nonfluent); Possible interaction between initial credibility, fluency and organization on attitude change and post-communication credibility; Effects of fluency and organization on terminal credibility.