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The aim of this paper is to analyse which production values are more determinant regarding the audience's quality perception with respect to different types of entertainment television genres. In order to develop this study, we have taken into account production values such as the creative and technical quality, the host, the set and the content. The main source of data for this empirical study is an original survey. The target population consisted of the Spanish population and the sample was designed to be representative. The results show that in spite of the emergence of the connected TV -resulting from the convergence of television and the internet-, which is profoundly changing the audiovisual market, the cornerstone of their business remains the same: content quality. [ABSTRACT FROM AUTHOR]

Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background). [ABSTRACT FROM AUTHOR]

This article contributes to the ongoing debate about quality in television programmes. Product quality standards in TV drama are not easily identifiable. Here, values come across with creative talent, audience ratings and the costs-revenues complex equation. Most of studies on quality in TV are either focused on audience's perception or on professional standards. Nevertheless, few of them try to contrast audiences' and producers' perceptions. This article is a first contribution in this regard, focusing on the case of three well-known TV series in Spain: Los Serrano, Cuéntame cómo pasó and La familia Mata. [ABSTRACT FROM AUTHOR]