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In the first third of the 20th century the literary field was rearranged, in part around the controversial topic of money. The modernization of the publishing industry implicated as much a change in the concept of the editor as in the presence of the author in the negotiations of the book. The article studies the decisive protagonism in the editorial sector of some intellectuals that began from a few progressive approaches in an economic and cultural context of expansion. The capital investments brought about this rearrangement as much to the level of the publishing as the creation of the book. [TRANSLATION]

Vicente Blasco Ibáñez’s stay in Argentina (1909-1914) allows us to analyze aspects of Hispano-American relations at the beginning of the 20th century, and analyze more concretely the problem of the Spanish editorial industry in relation to its expansion in the American market. This is analyzed here according to Blasco, who as an object of study exhibits not only the figure of the European colonist but also of the mechanic of the editorial trade and of the best-selling author that he came to be. In this way, Blasco outlines a lucid view of the situation of the writer and the editor in modern society, but also currently: the extraordinary compendium that defines a policy of self-management as author-editor. [TRANSLATION]