1. IPADS ENABLE DIGITAL SUBSCRIPTION GROWTH.
- Author
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Sillick, Bob
- Subjects
- *
IPADS , *AUTHOR-publisher relations , *CONFERENCE rooms , *DIGITAL technology , *CUSTOMER retention , *READERSHIP - Abstract
WEHCO Media, Inc. successfully implemented a program where they distributed free iPads to drive digital subscriptions. The program started with a test run in a small town in Arkansas and expanded to all their daily newspapers. Subscribers were lent a free iPad and received training on how to use it, which was crucial for their success. The digital format was designed to resemble a printed newspaper, and the program resulted in a 78% subscriber retention rate. The company partnered with PressReader for the necessary digital technology and analytics. The program helped preserve jobs in the newsroom and has been cost-effective compared to traditional printing presses. [Extracted from the article]
- Published
- 2024