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Fast-Moving-Consumer-Goods (FMCG) retailing in India is introduced to be a promising area. If accurately navigated, it may play a vital role in growth dynamics of the country. In terms of revenue generation, FMCG is the 4th largest sector as reflected in literatures time to time. The current paper is a modest exertion to undertake a case analysis on Patanjali Ayurved Ltd, also known as PAL-an infant FMCG major that has witnessed an epic rise within a short span of time. The study aims to track a few ground realities which fully clicked for Patanjali Ayurved in terms of a Swadeshi insight. An effort is made to bring to light the USP behind Patanjali's dramatic success. The methodology, adopted here is based on the secondary sources of information along with a semi-structured primary observation carried out for the purpose. Special focus is bestowed upon to intensify the project through a multidimensional SWOT analysis of the state of affairs. Findings infer that the encouragement of Ayurveda along with allied yoga practices holds out an assured prosperity of health and spiritual wellbeing of the masses. In contemporary era, the same becomes a global phenomenon as well. As such, the authors are in a position to conclude that a sustainable endeavor in this regard is a burning need of the hour. The present case study happens to be an attempt at micro level in said direction. [ABSTRACT FROM AUTHOR]