1. The Bank Staff Perspective on Reducing Financial Exclusion through Affordable Bank Accounts.
- Author
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Birkenmaier, Julie, Oliver, Amy, and Huang, Jin
- Subjects
- *
BANK accounts , *CONSUMER behavior , *CHECKING accounts , *BANKING industry , *SEMI-structured interviews - Abstract
In semi-structured in-depth interviews in one mid-western city with a high percentage of financially excluded consumers, 22 staff members from 15 banks describe their employer bank's efforts to serve low- and moderate-income consumers. Six themes were found: (1) Banks are aware of the problem of financial exclusion; (2) Financial education poses challenges to deliver, and lacks outcomes; (3) Few rewards are evident for offering basic checking accounts; (4) Little advocacy pressure exists for affordable accounts; (5) Regulatory and other pressures fail to facilitate solutions; and (6) Solutions are a mix of policy, organizational capacity, and methods to influence consumer behavior. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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