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A news reporting scandal implicating South Africa's Sunday Times in allegations of facilitating state capture during the regime of former president Jacob Zuma provoked debate over the proper journalistic practice, roles and guiding ethical values between journalists and press critics (e.g., academics). The majority of journalists defended the liberal normative news paradigm, while others joined hands with academics in questioning some of the norms' adequacy in the post-apartheid socio-political and technological context. The study argues that what emerges here is neither traditional paradigm repair nor paradigm reconsideration but tensions over paradigm adaptation to modify conventional journalism norms to suit the South African context. In other words, the scandal reignited post-apartheid debates about the role of the news media and what professionalism means. [ABSTRACT FROM AUTHOR]