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Start Over Descriptor "*BRAND communities" Topic brand name products Topic branding (marketing) Topic customer relations

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1 results on '"*BRAND communities"'

1. Effect of brand trust and commitment of a mobile wallet in Indonesia.

Author

Putra, H. D., Astuti, E. S., Kusumawati, A., and Abdillah, Y.

Subjects
*ELECTRONIC wallets, *CUSTOMER relations, *BRAND name products, *ORGANIZATIONAL commitment, *BRANDING (Marketing), *BRAND communities
Abstract

The objective of this document is to analyze a trust brand model within the use of mobile wallets in Indonesia in 2020. 460 people were surveyed using the machine's formula. The result of this search shows that; Brand confidence has a positive effect on brand engagement, with a significant path coefficient of 0.338, with P values of 0.002

Published
2020
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