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Byline: Jessica Davies By James Grant, country manager, Vindico UK The build up to Christmas has begun with mince pies, a well-known coffee brand's red cups and the Oxford Street [...]

Byline: Jessica Davies With the likes of major household brands like Virgin Media ramping up their movie VOD offerings, Netflix is going to have its work cut out to retain [...]

Byline: Jessica Davies Perform has kicked off a major multiplatform drive for its direct-to-consumer football brand Goal.com. The sports media specialist, which bought the football site last year, will stream [...]

Byline: Jessica Davies This week saw YouTube make a significant step towards driving mobile video investment. This week, YouTube revealed plans to extend its skippable video ad format In-stream to [...]

Byline: Jessica Davies Brands talk about the opportunities and the challenges they face as a result of YouTube's extension of skippable video ads to mobile. This week YouTube revealed it [...]

Byline: Jessica Davies Second-screen TV content and ad opportunities continue to be a keen area of focus for broadcasters and brands, and companies like Shazam are poised to reap the [...]

Byline: Jessica Davies This week Google, Groupon and BT were among several brands to be subject to ad misplacement on pirate sites, while media agencies continue to grapple with SEO [...]

Byline: Jessica Davies Google Product Search's transition from a free to a paid model could lead to similar moves across other verticals including Local and Travel, according to brands and [...]

Byline: Jessica Davies This week, Yahoo gave insight into its digital strategy around key areas including search, display and video content and where it sits in the market against its [...]

Byline: Jessica Davies It is encouraging to see media owners underpinning strong commercial goals to their social TV strategies, which signals the area is moving beyond experimentation alone. Today children's [...]

Byline: Jessica Davies The long-awaited joint connected TV proposition from the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva, YouView will launch by the end of the [...]

Byline: Jessica Davies Unruly has launched a social video research centre called Social Video Lab, aimed at helping brands and agencies better predict the effectiveness and shareability of their video [...]

Byline: Jessica Davies Owner: ToyotaAgency: Amaze lexus.co.uk This is the UK version of Toyota's new pan-European digital hub dedicated to its luxury model Lexus. The site's design and layout is [...]

Byline: Jessica Davies Video ad selectors, which let viewers choose what ad they want to watch ahead of video-on-demand content, will help drive industry creativity, according to agencies. Their comments [...]

Byline: Jessica Davies new media age is continuing its nma Socials schedule for 2012 with the Video Social this Thursday. The nma Video Social event, which takes place in the [...]

Byline: Jessica Davies Consumers prefer to choose which ad they want to watch from multiple brands ahead of video-on-demand content, rather than traditional pre-roll formats, according to research from VivaKi. [...]

Byline: Jessica Davies Microsoft's social search strategy for Bing is more advanced that Google's, due to the former's alliance with Facebook, according to brands and agencies. Microsoft revealed its plans [...]

Byline: Jessica Davies Viacom International Media Networks' senior VP of digital Philip O'Ferrall spoke to new media age about its video-on-demand (VOD) micropayment strategy. MTV made its first major push [...]

Byline: Jessica Davies Brands should be falling over themselves to experiment with dual-screen creative ad formats that services like Shazam can offer. There remain relatively few examples of brands that [...]

Byline: Jessica Davies Trusted household brands will guarantee connected TV mass adoption. Research released today by video ad network Rovi and consultancy Decipher has once again sparked interest from agencies [...]

Byline: Jessica Davies Orabrush is one of the first brands to be trialing Google AdWords for Video. Chief marketing officer Jeffrey Harmon spoke to new media age about its experiences [...]

Byline: Jessica Davies Google has kicked off UK trials for new product Adwords Communications Extensions, having successfully rolled out the format in the US. Price comparison site uSwitch (pictured) was [...]

Byline: Jessica Davies Sky will kick off its cross-platform TV service under the new brand Now TV, according to CEO Jeremy Darroch. Speaking at the Guardian Media Summit today, Darroch [...]

Byline: Jessica Davies Brands including Top Gear (pictured) and Debenhams are eyeing augmented reality (AR) technology for future revenue streams having seen engagement and sales spikes since incorporating it into [...]

Byline: Jessica Davies Brands including Sky and Moneysupermarket (pictured) believe marketers must separate their mobile and desktop search strategies or risk losing out. Their comments follow research conducted by digital [...]

Byline: Jessica Davies This week, brands including Moneysupermarket and O2 stressed the importance of monitoring Google+ uptake, which they believe will have a major impact on how much data is [...]

Byline: Jessica Davies Brands including Moneysupermarket and O2 are keeping a close eye on Google+ uptake, which they believe will magnify issues over the search giant's encryption of natural search [...]

Byline: Jessica Davies Sports media specialist Perform is to launch its first YouTube channel, bringing live, long-form sports content to the video-sharing platform. Perform will launch a channel dedicated to [...]

Byline: Jessica DaviesAlfa Romeo's branded-content environment within football-themed social game I Am Playr has seen 50,000 people create virtual configurations of its MiTo model online.The car marque launched an online [...]

Byline: Jessica DaviesThe Internet Advertising Bureau has expressed concern over a lack of understanding of digital marketing, as it unveils research that shows two thirds (72%) of brands do not, [...]

Byline: Jessica Davies The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox's latest move is no exception. The social TV [...]

Byline: Jessica Davies Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. The feature means viewers can purchase products [...]

Byline: Jessica Davies Sports media specialist Perform has kicked off a digital brand partnerships drive in a bid to provide more integrated ad opportunities around major sporting events. The company, [...]

Byline: Jessica Davies Brands and agencies have reacted with caution to Google's clash today with Twitter and Facebook over ownership of personalised search. Google's personalised search service rollout, Search Plus [...]

Byline: Jessica Davies British Airways has become the latest brand to launch a profile on social network Google+. Brands including O2, Burberry, Mail Online and hotel group Mr & Mrs [...]

Byline: Jessica Davies Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) - the world's largest consumer technology conference. This annual event helps catapult products [...]

Byline: Jessica Davies Broadcasters are readying multi-screen interactive TV shows that promise far more than online-TV ad synchronisation alone, and brands must be ready to reap the benefits. Last week [...]

Byline: Jessica Davies Foster's online revival of former linear TV hit The fast Show is indicative of how brands should think more like content commissioners. Today will see comedy sketch [...]

Byline: Jessica Davies Advertisers and agencies need to allocate more of their paid-search budgets to capitalise on the explosion of tablet devices, according to experts. Brands including Sky and moneysupermarket.com [...]

Byline: Jessica Davies Brands are not nearly bold enough with their online video-commerce strategies, which could scupper their advantage once connected TVs hit mass market. Web-TV channels that have videos [...]

Byline: Jessica Davies Brands including Eurostar, Lovehoney and Thomas Pink have welcomed Google's Premium Analytics launch, saying it has the potential to help marketers better understand attribution. The service, launched [...]

Byline: Jessica Davies When it comes to web-connected TVs there's no such thing as slow build-up - we're on the cusp of mass adoption and brands that are too slow [...]

Byline: Jessica Davies ITV has appointed FremantleMedia's Paul Kanareck to the newly created role of director of brands across its online and commercial department. Kanareck, who is currently head of [...]

Byline: Jessica Davies Broadcasters are now grappling with the same issues over digital integration that brands and agencies have been facing for years. The dilemma over whether to integrate digital [...]

Byline: Jessica Davies There's a growing impatience among brands with the standard pre-roll ad format, judging by recent conversations I've had. Research by WebTV Enterprise this month highlighted a surge [...]

Byline: Jessica Davies Brands must start thinking seriously about the ad opportunities that will arise once web-connected TVs achieve mass take-up. This week's IPTV World Forum has stirred up excitement [...]

Byline: Jessica Davies SeeSaw should embrace opportunities like web-connected TV and redouble its marketing efforts if it's to attract advertisers, say industry experts. The online TV catch-up aggregator which launched [...]

Byline: Jessica Davies Travel review site TripAdvisor is holding a competition for travel brands and agencies to design a creative ad campaign to run across its site. The winner will [...]

The article reports that "The Guardian" launched an application software using Google Inc.'s Chrome browser, which can be accessed on Sony Corp.'s Google television-enabled devices. Stephen Folwell, Guardian News & Media Ltd.'s business development director, discusses how critical it is for brands to establish platforms before reaching mass adoption. It mentions that using the web-based Chrome browser can leverage the analytics to understand and adapt the serving content.