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47 results on '"POSITIONING (Advertising)"'

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1. The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations.

2. BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING.

3. When Competitive Interference Can Be Beneficial.

4. Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes Toward This Emerging, International Promotional Medium.

5. Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories.

6. Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences.

7. A Taxonomy For Comparative Advertising Research.

8. An Imagery-Processing View of the Role of Pictures in Print Advertisements.

9. ADPULS: An Advertising Model with Wearout and Pulsation.

10. An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class.

11. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.

13. Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio.

14. Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions.

15. BRAND EMOTIONAL CREDIBILITY: EFFECTS OF MIXED EMOTIONS ABOUT BRANDED PRODUCTS WITH VARYING CREDIBILITY.

16. Impacts of perceived brand relationship orientation on attitudinal loyaltyAn application to strong brands in the packaged goods sector.

17. Store brand and store loyalty: The moderating role of store brand positioning.

18. Brand positioning constructs and indicators for measurement of consumer's positive psychology toward brands.

19. Testing a Newly Developed Typology of Positioning Strategies in South Africa.

20. Positioning of new brands in an experiment.

21. Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values.

22. Brand positioning in financial services: A longitudinal test to find the best brand position.

23. Value-oriented brand positioning.

24. IMC IN INDUSTRY: MORE TALK THAN WALK.

25. FAST INDIA RETAIL SUMMIT 2013.

26. More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers.

27. COMPETITIVE MAPS: THE STRUCTURE UNDERLYING ASYMMETRIC CROSS ELASTICITIES.

28. Maxi-Niching the Way to a Strong Brand: Positioning According to Systemic Dynamics.

29. Positive Versus Negative Comparative Advertising.

30. Managing Brand Extension.

31. NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.

32. How to Gain a Competitive Edge in the Medicare Market Place.

33. Back to Nature Foods reformulates SnackWell's range.

34. Mix Up Profitability.

35. National Brands Phoooey!

36. Bull's eye.

37. Print advertising puts companies in prime position.

38. A Splash From Sydney.

39. A-B, Miller and Coors Craft Image of Being the Little Guy.

40. I want to be a Ferrari.

41. After Sales Dip, Frito-Lay Fires Up Doritos Brand.

42. Williams-Sonoma Execs Present Vision for Brands.

43. Colas Expand Waist Land; Beers Head into New Territory.

44. Understanding Commercial HVAC Branding.

45. Beware the brand semantics.

46. Staying one step ahead crucial for trendy folk.

47. `Perfect food' hits point for Chiquita.

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