Search

Your search keyword '"Stahl, Aaron"' showing total 1 results
Start Over Author "Stahl, Aaron" Topic branding (marketing)
1 results on '"Stahl, Aaron"'

1. Managing Exclusivity Issues in a Multibranded Environment.

Author

HALASZ, PAUL J. and STAHL, AARON J.

Subjects
*RETAIL franchises, *BRAND name products, *RETAIL stores, *COMMERCIAL products, *BRANDING (Marketing)
Abstract

The article presents information related to multibranding. It is stated that multiple brands operated by common ownership, including hotels and lodging, are featured by many industries. It is mentioned that a way for a franchise system owner to increase revenues by tapping into diverse market segments is represented by multibranding.

Published
2011

Catalog

Books, media, physical & digital resources
See catalog results