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The institutionalization of sport ethics was kept on the fringes where sports organizations were concerned until the 60's when it became an important issue and a powerful tool for international sport leadership. Initiated by the French and the International Council of Sport and Physical Education, an organization linked to United Nations for education, science and culture (UNESCO), the International Fair Play Committee (IFPC), created on September 7, 1963, initially kept on the sidelines by the International Olympic Committee (IOC) under the presidency of Avery Brundage. With the election of Lord Killanin then of Juan Antonio Samaranch, new relations spawned between the IOC and UNESCO by way of the IFPC. In 1988, Fair play and more generally sporting education became an integral part of the Olympic ideal, accepted by intergovernmental organizations. [ABSTRACT FROM AUTHOR]