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Despite warnings over a pensions crisis many people are still reluctant to save for the future. With such deep consumer mistrust of the market, can marketers overcome the doubters? Jarvis [...]

Mazda Motors UK is launching its first pre-order Internet site for its new sports car with a raft of direct marketing activity targeting a younger and more Net-savvy audience. The [...]

The direct marketing industry is this week sharply divided over the effectiveness of its public education strategy following a study showing consumers still believe they receive over twice as much [...]

Monthly specialist title CEO Europe has made its subscriber list of 13,782 European businessmen and women available through Wyvern Direct Response. The names, which are based at business addresses, pay [...]

The Taste by Mail catalogue, which sells stylish and contemporary household products, has made its list of names available for the first time through Swetenhams. The list comprises mainly affluent [...]

Next Door: File would work well for financial offers and charity appeals Next Door, the mail order company which specialises in quality children's wooden toys and games for use both [...]

NTL:home is overhauling the regional direct marketing activity to boost uptake of its broadband, telephone and digital TV services in the same week it has faced protests over imposing limits [...]

The European Commission is to finally create an online trustmark scheme in an attempt to boost consumer confidence through an industry-endorsed code of conduct. The scheme is likely to have [...]

Direct marketers have been warned that academic training is facing a funding crisis which threatens to haemorrhage young blood from the industry. John Watson, senior partner at Watson Phillips Norman [...]

When budgets need to be cut, training is often the first thing to suffer But for an industry that needs to attract and retain young blood is this such a [...]

The Rugby Football Union (RFU) is to become the first national sports body in the world to issue a smart membership card that rewards fans' loyalty, following the success of [...]

Financial direct marketers are facing a crisis of confidence in the ISA market as uncertainty over a possible war with Iraq severely dents investments in what is traditionally the peak [...]

It is fair to say that the past week has not been a particularly good one for the image of direct marketing. The 'double whammy' of a pro-life charity refusing [...]

Lloyds TSB consumer credit card division Create Services is beefing up its relationship marketing management team as part of aggressive plans to acquire customers for its flexible and personalised cards. [...]

A direct marketing company, owned by vice-chairman of the DMA (UK)'s data council Anna-Lisa Johnson, has become the first marketing agency to be referred to the Office of Fair Trading [...]

The National Canine Defence League (NCDL) has added 180,580 new names to its Sponsor a Dog list. The list, through Occam Direct Marketing, now comprises 246,580 names. The majority of [...]

Sailing Today magazine is releasing its list of 15,000 names through the MM Group. The magazine's readers are mainly upmarket, affluent males aged 45, who have an average income of [...]

Present Taste is releasing its list of 26,803 buyers and enquirers through Isis Direct. The company has recruited its customers from cold list rentals and via its website, www.allpresent.com. Names [...]

Paris: Aventis, a leading pharmaceutical company with headquarters in France, has awarded Euro RSCG Worldwide the global advertising account for the diabetes treatment Lantus. The account includes advertising and interactive [...]

Financial services forum Tank! is planning to broaden its membership base beyond the financial market with the launch of an e-marketing group called e-tank! The group has already. signed up [...]

The past few months have witnessed a major loyalty onslaught, sparked in part by the launch of the Nectar programme. But a new generation of schemes is aiming to cash [...]

Rosemary Smith, managing director of The Prospect Shop, has left suddenly after three-and-a-half years in the role. Smith, who joined from Axciom, will continue in her role as managing director [...]

Ottawa: Manitoba's booming Internet pharmacy industry is under threat from one of the world's largest drug companies, which wants to put an end to export sales. GlaxoSmithKline (GSK) has sent [...]

The Savoy Group is embarking on a direct mail campaign aimed at American Airlines customers in a bid to take advantage of the expected travel boom in 2003. The mailings, [...]

Charles Tyrwhitt, the upmarket shirt retailer, is extending its direct marketing campaigns in response to the growing popularity of its women's range. Since the launch of the women's range, CT [...]

Financial services giant AMP--which owns Pearl, NPI and London Life--is planning to create its first group-wide customer database, holding more than 5 million accounts. The project, which is being handled [...]

The RAC has become one of the first established brands to enter the highly competitive personal injury market, through the launch of a major DRTV campaign. The organisation has offered [...]

New York: IBM is stepping up its integrated direct marketing effort in an attempt to boost flagging PC sales following a disappointing year for the II industry. IBM is overall [...]

Tesco is bolstering its attack on the Nectar loyalty programme with an aggressive drive to sign up blue-chip partners for its Clubcard scheme. Nectar has played heavily on its affinity [...]

Singapore: Porsche Asia Pacific has appointed ICLP, the UK-based leading loyalty marketing specialist, as its regional marketing services agency after a three-way pitch in Singapore. In its capacity as Porsche's [...]

Financial services forum Tank! is planning to launch a scheme which will allow client marketers to check they are not being over-charged by their agencies. The fees benchmarking programme will [...]

George Michael's felt it... so have Prince and Michael Jackson, but now record companies are about to unleash their power on high street retailers as the battle to attract the [...]

Britannic Retirement Solutions is to reaffirm its commitment to relationship marketing by stepping up its below-the-line activity and customer relationship management strategy (CRM). The two-year-old firm already uses a wide [...]

Abbey National business is looking to expand its marketing activity and continue its fight against the big four banks with the appointment of Michael Campbell to the new role of [...]

Scottish Widows is understood to be holding agency pitches as part a strategic review which could lead to the appointment of further agencies to its below-the-line roster. The company, which [...]

MPs are planning a major crackdown on home shopping firms to prevent them selling airguns to youngsters, on the back of a national campaign supporting the private members' Air Weapons [...]

NatWest is aiming to combat increased competition from its closest rivals, HBOS' Intelligent Finance and Virgin One, by launching a new online service promoting its current account mortgage that combines [...]

Virgin Experience is launching its first viral marketing campaign as part of a below-the-line strategy to leverage its pre-Christmas activity and facilitate data capture. Two humorous 30-second films have been [...]

The Eaga Partnership, the employee-owned company that provides energy efficiency measures, has short-listed seven direct marketing agencies to take over from defunct agency, Yellow M. WWAV Rapp Collins Scotland has [...]

Bristol & West is poised to launch more focused and effective direct marketing campaigns following the installation of advanced customer relationship management (CRM) analytical technology. Alterian is providing the software, [...]

The British holiday camp has come a long way since Sir Billy Butlin opened his first converted barracks, in 1946, by tapping into the post-war zeitgeist of cheap, accessible fun [...]

Virgin One Account has created a top-level direct marketing position to spearhead its below-the-line strategy in advance of its forced relaunch in a year's time. The senior direct marketing manager [...]

The deregulation of the utilities market has sparked a surgence in direct marketing activity, and it's gas and electricity companies that are leading the way in the fight for customer [...]

Wedgwood is expanding its mail order operation with its first gift-oriented Christmas catalogue, in an attempt to appeal to a wider and more varied consumer base. The six-page winter catalogue, [...]

The Postal Services Commission has started formal licence enforcement proceedings against Consignia for the first time, following the consistent under-performance of the company's two first class services, Printed Paid Impression [...]

Personal loan sales are at an all-time high, with everyone from traditional banks to supermarkets and motoring groups promoting increasingly competitive offers. But how can companies differentiate themselves in such [...]

Ottawa: The Canadian Federal Government is attempting to kick-start stagnant sales of Canada Savings Bonds (CSB) by launching its first DRTV campaign. The 28.5-minute ads have been dubbed 'edumercials', because [...]

Royal Liver Assurance is embracing new technology in a bid to improve its targeted membership marketing and customer relationship management (CRM) programmes. Royal Liver already has 5 million policies on [...]

Towry Law Mortgage Services is spearheading its first direct marketing venture with a national press ad campaign, which it hopes will build brand awareness and expand its database. Launched this [...]

Fulham Football Club is understood to be looking for a direct marketing agency to exploit its growing fanbase -- especially in the Far East -- and create a customer relationship [...]