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Start Over Descriptor "Convenience stores -- Service introduction -- Marketing" Topic business, international
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1. In-store Marketing: Somerfield puts faith in instant points card

Subjects
Somerfield Fine Fresh Foods -- Service introduction -- Marketing, Loyalty programs (Marketing) -- Analysis, Supermarkets -- Service introduction -- Marketing, Convenience stores -- Service introduction -- Marketing, Company marketing practices, Company service introduction, Advertising, marketing and public relations, Business, Business, international
Abstract

The convenience store believes its Super Saver Card is offering a new departure to consumers and argues that it can become an aggressive marketing tool, but some experts have reservations. [...]

Published
2004

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