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162 results on '"Marketing executives -- Surveys"'

1. Study: 72% of Executives Increasing Marketing Investments Across Product, Digital and Demand Generation

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Consulting services -- Surveys, Investments -- Surveys, Business, Business, international
Abstract

Alexander Group's 2024 study polled 215+ marketing executives on strategy, organization, talent and demand generation. CHICAGO -- Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced [...]

Published
2024

2. 10Fold Unveils New Research Suggesting 65% of Marketing Leaders Saw Bigger Budgets in 2024 and Less Than Half Face More Ambitious KPIs

Subjects
Marketing executives -- Surveys, Brand equity -- Surveys -- Reports, Marketing -- Surveys -- Reports, Business, Business, international
Abstract

This global survey, 'The Marketing Spend Strategy,' reveals how marketing leaders in the U.S., Canada and Europe are strategically adapting to the economy with marketing programs, AI, and automation SAN [...]

Published
2024

4. Fiverr Pro Report: More Marketing Executives Feeling Negatively About AI

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Business, Business, international, Telecommunications industry
Abstract

Fiverr International reported it has unveiled its second annual Marketing Executives report from Fiverr Pro. Fiverr Pro is Fiverr's premium solution for medium to large businesses seeking top professional talent. [...]

Published
2024

5. Fiverr Pro Report: More Marketing Executives Feeling Negatively About AI

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Business, Business, international, Telecommunications industry
Abstract

Fiverr International reported it has unveiled its second annual Marketing Executives report from Fiverr Pro. Fiverr Pro is Fiverr's premium solution for medium to large businesses seeking top professional talent. [...]

Published
2024

6. DENTSU CREATIVE 2024 CMO REPORT: CMOs MORE EMPOWERED THAN EVER

Subjects
Marketing executives -- Surveys, Creative ability -- Reports -- Surveys, Company marketing practices, Business, international
Abstract

Creativity and Innovation Unlocking Growth and Confidence. DUBAI, United Arab Emirates – Dentsu Creative released today a survey of 950+ chief marketing officers globally, revealing a new level of empowerment, [...]

Published
2024

7. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, Communications software -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, International trade, Business, international
Abstract

HAWTHORNE, June 17 -- Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved [...]

Published
2024

8. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, Communications software -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, International trade, Business, Business, international
Abstract

* Nearly 70% believe creative will become more important in the next year * More than 36% believe they are under investing in creative talent * 30% recently moved work [...]

Published
2024

9. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Creative ability -- Surveys, International trade, Business, international
Abstract

SYDNEY & NEW YORK--(BUSINESS WIRE/AETOSWire)-- Canva, the world’s only all-in-one visual communication platform, and MMA Global, the leading global trade association for marketers, today released joint research on the value [...]

Published
2024

10. Matter's 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

Subjects
Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Brand identity -- Surveys, Investments -- Surveys -- Planning, Company business planning, Business, Business, international
Abstract

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON -- Matter Communications -- a Brand Elevation Agency that integrates PR, [...]

Published
2023

11. Only one in five CMO-CFO relationships are truly collaborative

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Company marketing practices, Business, international, CMO Council -- Surveys
Abstract

Just 22% of CMOs say their partnership with CFOs is truly collaborative according to new research from the CMO Council and KPMG. Just over a quarter (26%) of the marketing [...]

Published
2023

12. CMOs say they lack budget to implement strategies

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Marketing research, Company marketing practices, Company financing, Business, international
Abstract

71 percent of CMOs revealed that they lack the necessary budget to implement their strategies in 2023, according to a Gartner report based on a survey of CMOs and marketing [...]

Published
2023

13. Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Marketing research, Company marketing practices, Business, Business, international
Abstract

M2 PRESSWIRE-May 23, 2023-: Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023 (C)1994-2023 M2 COMMUNICATIONS RDATE:22052023 Seventy-five percent of CMOs [...]

Published
2023

14. New Survey Finds Data Science is Not Benefiting Marketers; 84% of Marketing Executives Say Their Ability to Predict Customer Behavior is Guesswork

Subjects
Marketing executives -- Surveys, Marketing research -- Reports -- Surveys, Marketing -- Surveys -- Reports, Business, Business, international
Abstract

NEW YORK & TEL AVIV, Israel -- While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is [...]

Published
2022

15. 10Fold Survey Reveals Dramatic Year-Over-Year Increase in Marketing Content

Subjects
Marketing executives -- Surveys, Brand equity -- Surveys -- Reports, Marketing -- Surveys -- Reports, Business, Business, international
Abstract

International study finds marketing execs prioritize social and video content and nearly 30% publish content daily SAN FRANCISCO -- 10Fold, a leading integrated communications agency, today announced the availability of [...]

Published
2022

16. Gartner Survey Reveals Marketing Analytics are Only Influencing 53% of Decisions

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports -- Public opinion, Business, Business, international
Abstract

M2 PRESSWIRE-September 15, 2022-: Gartner Survey Reveals Marketing Analytics are Only Influencing 53% of Decisions (C)1994-2022 M2 COMMUNICATIONS RDATE:15092022 Marketing analytics are responsible for influencing just over half (53%) of [...]

Published
2022

18. Digital accounts for 56% of marketing spend: Gartner

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Marketing research, Business, international
Abstract

Marketing budgets have increased to 9.5 percent of total company revenue in 2022 vs 6.4 percent in 2021, according to Gartner report. While marketing budgets are increasing this year, they [...]

Published
2022

19. Almost Half (42%) of CMOs Claim Data Hinders Creativity, According to New Report From Adverity

Subjects
Marketing executives -- Surveys, Employee retention -- Surveys -- Reports, Small and medium sized companies -- Surveys -- Reports, Marketing -- Surveys -- Reports, Creative ability -- Reports -- Surveys, Company marketing practices, Business, Business, international
Abstract

* The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) [...]

Published
2022

20. Gartner Marketing Survey Reveals 60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency

Subjects
Marketing executives -- Surveys, Market surveys -- Surveys -- Reports, Marketing -- Surveys -- Reports, Business, Business, international
Abstract

M2 PRESSWIRE-March 22, 2022-: Gartner Marketing Survey Reveals 60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency (C)1994-2022 M2 COMMUNICATIONS RDATE:21032022 Sixty [...]

Published
2022

21. Braze Unveils Results of Second Annual Customer Engagement Review

Subjects
Customer relationship management -- Forecasts and trends -- Methods -- Surveys, Computer software industry -- Evaluation -- Reports -- Services, Marketing executives -- Surveys, Customer relationship management, Market trend/market analysis, Business, Business, international
Abstract

94% of brands rated their customer engagement practices as excellent or good NEW YORK -- Braze(Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands [...]

Published
2022

22. United States : The Great Marketing Declutter: New Accenture Research Reveals How a Small Group of Marketers Are Thriving Despite Constant Market Disruption

Subjects
Accenture PLC, Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Consulting services -- Surveys, Business, international
Abstract

Nearly 70% of marketing executives globally say that the past year has completely exhausted their employees, found new research from Accenture (NYSE: ACN). While this comes as no surprise given [...]

Published
2021

24. Marketing budget dips to 6.4% of revenue in 2021 from 11% in 2020: Gartner

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Marketing research, Business, international
Abstract

The latest Gartner report indicated that marketing budget prepared by CMOs have dropped to 6.4 percent of company revenue in 2021 from 11 percent in 2020. The annual Gartner CMO [...]

Published
2021

25. New Report Uncovers Post-Pandemic Marketing and Branding Trends Among B2B Executives

Subjects
Epidemics -- Reports -- Surveys, Marketing executives -- Surveys, Markets (Economics) -- Surveys -- Reports, Electronic marketing -- Reports -- Surveys, Stock markets -- Reports -- Surveys, Business-to-business advertising -- Reports -- Surveys, Brand image -- Reports -- Surveys, Stock market, Business, international, Law
Abstract

(PRWeb) - While the country continues its reopening and recovery, increases in consumer spending, stock market values and the labor market are sparking an economic boom with significant growth opportunities [...]

Published
2021

26. Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint

Subjects
Artificial intelligence -- Surveys, Marketing executives -- Surveys, Natural language interfaces -- Surveys -- Planning, Computational linguistics -- Surveys -- Planning, Language processing -- Surveys -- Planning, Marketing -- Surveys, Company business planning, Artificial intelligence, Business, Business, international
Abstract

Persado's 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes [...]

Published
2021

27. Dealing with market dynamism: the role of reconfiguration in global account management

Author

Shi, Linda H. and Wu, Fang

Subjects
Advertising campaigns -- Product development, Executives -- Surveys, Marketing executives -- Surveys, Decision-making, Globalization, International business enterprises, Evolutionary biology, Company business management, Business, Business, international
Abstract

Abstract Following a dynamic capabilities approach, this study offers a contingency view of global account management in a highly dynamic market. Specifically, the paper proposes that among the three processes [...]

Published
2011
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28. 2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders

Subjects
Marketing executives -- Surveys, Company growth, Market trend/market analysis, Business, international, Law
Abstract

(GlobeNewswire) - Chief Outsiders, the nations largestChief Marketing Officerfirm with more than 80 fractional CMOs with Fortune 500 experience, today released the results of their second annual CMO survey on [...]

Published
2021

29. New Report Reveals B2B Tech CMOs Are Expected to Achieve the Same Results With Less Budget in 2020, Despite COVID-19 Challenges

Subjects
High technology industry -- Reports -- Surveys, Business to business market -- Reports -- Surveys, Marketing executives -- Surveys, Brand equity -- Reports -- Surveys, Business performance management -- Reports -- Surveys, Business to business advertising -- Reports -- Surveys, COVID-19 -- Surveys -- Reports, Business to business market, Company financing, Business, Business, international
Abstract

10Fold Communications' CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high SAN FRANCISCO -- 10Fold, a leading B2B tech [...]

Published
2020

30. SMS, Augmented Reality and Other New Technologies are on the Rise In the Midst of Evolving Retail Marketing Investments

Subjects
Retail trade -- Surveys -- Reports, Marketing executives -- Surveys, Market research -- Reports -- Surveys, Marketing -- Surveys -- Reports, Investments -- Innovations, Augmented reality -- Reports -- Surveys, Business, international, Law
Abstract

(PRWeb) - Retail marketers are responding to changes due to COVID-19 by spending more on technologies such as messaging/SMS platforms, augmented reality, and Artificial Intelligence (AI). In a new study [...]

Published
2020

31. LIQUI MOLY boss is Germany's best Car Market Manager 2019/2020; Survey of the automobile trade in Germany by the trade journal Markt intern puts Ernst Prost at the top

Subjects
Periodical publishing -- Surveys, Marketing executives -- Surveys, Trade journals -- Surveys, Managers, Business, Business, international
Abstract

M2 PRESSWIRE-June 5, 2020-: LIQUI MOLY boss is Germany's best Car Market Manager 2019/2020; Survey of the automobile trade in Germany by the trade journal Markt intern puts Ernst Prost [...]

Published
2020

32. Marketing leaders favour digital over more traditional skills

Subjects
Marketing executives -- Surveys, Marketing research, Marketing, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

As the debate over the changing craft of marketing becomes a preoccupation for the industry, an in-depth survey has revealed marketing leaders are favouring digital and analytics capabilities over more [...]

Published
2017

34. The truth about Gen Y: demanding? Yes. Slackers? Maybe. But Generation Y's work style is the new norm, and their bosses will just have to get used to it

Author

Lloyd, Jeromy

Subjects
Echo boom generation -- Behavior, Echo boom generation -- Employment, Echo boom generation -- Public opinion, Advertising executives -- Surveys, Marketing executives -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

More than 70 percent of advertising and marketing executives think that Generation Y workers have a stronger sense of entitlement than older workers and are more demanding in terms of career advancement. Generation Y workers are less willing to work put in the time at work but want to do the grunt work very fast to prove to managers how much they can do.

Published
2007

35. Marketing Society survey reveals anti-Brexit sentiment

Subjects
Marketing executives -- Surveys, Consumer confidence -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Senior members of the UK's marketing community strongly supports Britain's continued membership of the European Union, according to a Marketing Society survey. Carried out in partnership with RadiumOne, the organisation [...]

Published
2016

36. Brexit: it's a question of talent

Subjects
Marketing executives -- Surveys, Critical thinking -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

The task of finding and retaining the best talent is a continual process. Just when you think you're set for the future, up will pop another business need or vacancy. [...]

Published
2016

37. TalkBackTime Featured in Target Marketing Magazines Tech Talk

Subjects
Marketing executives -- Surveys, Periodicals -- Target marketing, Target marketing, Technology, Marketing, Nonverbal communication, Business, international, Law
Abstract

(PRWeb) - TalkBacktime, the innovative online survey tool that delivers video responses, today announced that the Company co-founder is featured in a video interview on Target Marketing magazines Tech Talk [...]

Published
2019

38. Ready O Set O. Who?: Majority of C-Suite Executives Say There Is Not a 'Ready Now' Successor for Their Role, According to Korn Ferry Survey

Subjects
Succession planning (Business), Marketing executives -- Surveys, Chief financial officers -- Surveys, Executives, Organizations, Stockholders, Accounting departments, Corporate officers, Business, Business, international
Abstract

LOS ANGELES -- According to a recent Korn Ferry (NYSE: KFY) survey of C-suite executives in companies across the globe, there is a shortfall issue, with 77 percent of respondents [...]

Published
2019

40. SurveyGizmo Lands High-Technology Branding Veteran as Chief Marketing Officer

Subjects
Gen Digital Inc. -- Officials and employees, Computer software industry -- Officials and employees, Marketing executives -- Surveys, Brand identity -- Surveys, Business, Business, international
Abstract

Chris Benham joins SurveyGizmo to raise the visibility of its award-winning survey software BOULDER, Colo. -- SurveyGizmo, the leading provider of smarter, faster, and affordable survey and insights software, announced [...]

Published
2019

41. SCORR Marketing Unveils Sixth Annual Report on Health Science Industry Marketing Trends

Subjects
Strategic planning (Business), Marketing executives -- Surveys, Marketing, Brand identity, Public relations executives, Business, Business, international
Abstract

KEARNEY, Neb. -- SCORR Marketing, a global health science marketing and communications firm, has released its sixth annual survey on marketing trends in the health sciences industry. This report will [...]

Published
2019

42. 10Fold Brings Out Its 2020 CMO Report

Subjects
Business to business market -- Reports -- Surveys, Marketing executives -- Surveys, Business performance management -- Reports -- Surveys, Business to business advertising -- Reports -- Surveys, COVID-19 -- Surveys -- Reports, Company marketing practices, Business to business market, Business, Business, international, Telecommunications industry
Abstract

10Fold reported its 2020 CMO Report, which revealed most business-to-business (B2B) CMOs' key performance indicators (KPIs) remained the same as before the pandemic, while 61 percent faced marketing budget cuts. [...]

Published
2020

43. Gartner: CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Company marketing practices, Company financing, Business, Business, international, Telecommunications industry
Abstract

While companies have cut back on marketing budgets due to COVID-19, 73 percent of CMOs expect the pandemic's negative impact to be short lived, with a positive outlook for business [...]

Published
2020

44. Gartner: CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Subjects
Marketing executives -- Surveys, Marketing -- Surveys -- Reports, Company marketing practices, Company financing, Business, Business, international, Telecommunications industry
Abstract

While companies have cut back on marketing budgets due to COVID-19, 73 percent of CMOs expect the pandemic's negative impact to be short lived, with a positive outlook for business [...]

Published
2020

45. Brand manager survey 1994

Subjects
Marketing executives -- Surveys, Advertising -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

What's going on in those marketing minds? Marketing and Westcombe Research reveal the motivations, likes and dislikes of the UK's marketers in an exclusiv survey Brand and marketing managers have [...]

Published
1994

46. Prenotification and industrial survey responses

Author

Duhan, Dale F. and Wilson, R. Dale

Subjects
Mail surveys -- Response rate, Marketing management -- Methods, Marketing executives -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

This study focuses on a test of two methods for enhancing response to mail surveys directed at a business population of industrial marketing executives. It investigates the relationship of various factors on response rates, response speed, and response completion. The factors manipulated are prenotification of respondents and the use of commitment cards as a 'foot-in-the-door' mechanism. Even though the foot-in-the-door phenomenon is confirmed, its use via commitment cards in mail survey research leads to reduced response rates and increased costs. The use of prenotification leads to increased response rates, but those are accompanied by decreased response speed. The study also estimates the respondent delegation rate, or deflection rate, and investigates some differences in types of deflection. (Reprinted by permission of the publisher.)

Published
1990

47. Careers

Subjects
Marketing executives -- Surveys, Career development -- Surveys, Leadership -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

Some are born with 'executive presence', but the good news is that you can learn to stand out from the crowd, says Sylvia Ann Hewlett. Two years ago, my research [...]

Published
2014

48. UK marcoms industry lacks digital skills, research finds

Subjects
Marketing executives -- Surveys, Electronic marketing -- Surveys, Marketing industry -- Surveys, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Confidence in creating digital and mobile campaigns is still low among marcoms and media professionals in the UK, according to a survey by The Knowledge Engineers. Digital Knowledge Survey 2014, [...]

Published
2014

49. Second Annual Brandsight Domain Management Survey Reveals That Many Companies Are Still Struggling to Effectively Manage Domain Name Portfolios

Subjects
Marketing executives -- Surveys, Domain names, Internet address/domain name, Business, Business, international
Abstract

SARATOGA SPRINGS, N.Y. -- Brandsight, a provider of next-generation corporate domain management solutions, recently completed its Second Annual Domain Management Survey to measure how domain name professionals are spending their [...]

Published
2018

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