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Your search keyword '"News International Ltd. -- Advertising"' showing total 11 results
Start Over Descriptor "News International Ltd. -- Advertising" Topic business, international
11 results on '"News International Ltd. -- Advertising"'

1. The Week: Media News - NI backs new Driving site

Subjects
News International Ltd. -- Advertising, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

News International has named its new classified advertising website Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to take market share from [...]

Published
2012

2. Perspective: Closed pitch isn't the good news story that NI badly needs

Subjects
News International Ltd. -- Advertising, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

The drama that surrounds the News International advertising pitch is a diverting sideshow to the darker problems that continue to cast a cloud over the media giant. Ostensibly a cost-saving [...]

Published
2012

3. Hotline: News International is spending

Subjects
News International Ltd. -- Advertising, Advertising expenditures, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

News International is spending pounds 3 million over the next two years on advertising booking systems designed to make buying ad space from the company easier. The system is set [...]

Published
2011

4. NI switches adspend to Saturday Sun activity

Subjects
News International Ltd. -- Advertising, Advertising expenditures, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international
Abstract

Chunk of News of the World marketing budget to be redirected to sister tabloid. News International (NI) will redirect a major portion of its marketing spend to back the Saturday [...]

Published
2011

5. The Week: Media news - NI plots Polish Sun edition

Subjects
News International Ltd. -- Advertising, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

News International is considering the launch of a Polish-language version of The Sun during this summer's Euro 2008 football championships. The 48-page paper, which is likely to be called Polski [...]

Published
2008

6. The Week: Media News - Street vendors to sell Sun

Subjects
News International Ltd. -- Advertising, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

News International has enlisted street vendors in order to sell copies of its cut-price 20p Sun in London. The paper, which has cut its cover price from the usual 35p [...]

Published
2007

7. PRIVATE VIEW: Tim Delaney, the group chief executive of the Leagas Delaney Group

Author

Delaney, Tim

Subjects
News International Ltd. -- Advertising, Norwich Union PLC -- Advertising, Drambuie Group -- Advertising, Alcoholic beverage industry -- Advertising, Insurance industry -- Advertising, Newspaper publishing -- Advertising, Insurance industry, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Is it possible to run out of simple advertising propositions or ideas? You know, use them all up. So that the only ones left are somehow more complicated or obtuse. [...]

Published
2002

8. Rainey Kelly unveils poster initiative for NI's flagship Times

Author

Watts, Jenny

Subjects
News International Ltd. -- Advertising, Newspapers, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Rainey Kelly Campbell Roalfe/Y&R is launching a poster campaign for News International's flagship broadsheet, The Times. The campaign aims to remind readers of the competitive business coverage available in the [...]

Published
2000

9. NI turns up the heat in a fiery PR stunt for its online auction house

Subjects
FiredUp.com -- Advertising, News International Ltd. -- Advertising, Online services -- Advertising, Outdoor advertising, Marketing industry -- Works, Cable television/data services, Online services, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Motorists passing News International's Wapping headquarters a couple of Fridays ago certainly noticed the poster for the group's online auction house, firedup.com. The trouble was, being fine upstanding citizens, they [...]

Published
2000

10. Duchess of York makes UK commercials debut to encourage reading in schools

Subjects
News International Ltd. -- Advertising, Batten, Barton, Durstine and Osborn Inc. -- Advertising, Advertising, Marketing management, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

The Duchess of York is to appear in her first British TV commercial in a campaign to boost interest in reading among school children. She is one of six celebrities [...]

Published
1998

11. Arc faces fight for NI's Times brands

Author

Hood, Margaret

Subjects
News International Ltd. -- Advertising, Newspapers, Newspaper publishing -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Times Newspapers is reviewing both the Times and the Sunday Times advertising accounts, which are set to spend considerably more than the combined total of 7£ million (Register-MEAL) this year. [...]

Published
1995

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