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Your search keyword '"Chu, Junhong"' showing total 5 results
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5 results on '"Chu, Junhong"'

1. Quantifying cross and direct network effects in online consumer-to-consumer platforms

Author

Chu, Junhong and Manchanda, Puneet

Subjects
Electronic commerce -- Forecasts and trends -- Evaluation -- Economic aspects -- Social aspects, Mail-order industry -- Investments -- Management -- Economic aspects -- Evaluation -- Forecasts and trends -- Social aspects, Electronic commerce, Company business management, Market trend/market analysis, Company investment, Advertising, marketing and public relations, Business
Abstract

Consumer-to-consumer (C2C) platforms have become a major engine of growth in Internet commerce. This is especially true in countries such as China, which are experiencing a big rush toward e-commerce. [...]

Published
2016
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2. Quantifying transaction costs in online/off-line grocery channel choice

Author

Chintagunta, Pradeep K., Chu, Junhong, and Cebollada, Javier

Subjects
Online shopping -- Finance, Grocery industry -- Finance, Mortgage-backed securities -- Evaluation, Online shopping, Company financing, Advertising, marketing and public relations, Business
Abstract

Households incur transaction costs when choosing among off-line stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus off-line. We integrate the various transaction costs [...]

Published
2012
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3. Quantifying the economic value of warranties in the U.S. server market

Author

Chu, Junhong and Chintagunta, Pradeep K.

Subjects
Warranty -- Valuation, Hardware industry -- Prices and rates -- Market research, Price discrimination -- Valuation, Computer industry -- Market research -- Prices and rates, Advertising, marketing and public relations, Business, Marketing research, Microcomputer industry, Computer industry, Company pricing policy, Valuation, Market research, Prices and rates
Abstract

We quantify the economic value of hardware base warranties in the U.S. server market to manufacturers, channel intermediaries, and customers. We further decompose the value of a warranty into its [...]

Published
2009

4. A comparison of within-household price sensitivity across online and offline channels

Author

Chu, Junhong, Chintagunta, Pradeep, and Cebollada, Javier

Subjects
Online shopping -- Comparative analysis -- Prices and rates, Marketing research -- Analysis -- Comparative analysis, Home shopping -- Prices and rates -- Comparative analysis, Advertising, marketing and public relations, Business, Online shopping, Company pricing policy, Analysis, Comparative analysis, Prices and rates
Abstract

We use a unique data set to estimate the price sensitivities of households in online and offline shopping channels when the same households shop across channels. We observe households that [...]

Published
2008

5. Assessing the economic value of distribution channels: an application to the personal computer industry

Author

Chu, Junhong, Chintagunta, Pradeep K., and Vilcassim, Naufel J.

Subjects
Computer industry -- Marketing, Computer industry -- Evaluation, Microcomputers -- Supply and demand, Microcomputers -- Marketing, Distribution channels -- Evaluation, Simulation methods -- Usage, Company marketing practices, Computer industry, Microcomputer industry, Direct market channel, Retail/reseller channel, Advertising, marketing and public relations, Business
Abstract

A study uses structural modeling and policy simulation to evaluate the distribution channels of companies involved in the sale of personal computers.

Published
2007

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