26 results on '"Eckhardt, H"'
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2. Low ratings give TV networks headaches
3. In-house versus out: a company's image may depend on the choice
4. Electronics and print co-exist in the wired city
5. Sales promotion spending is booming, as is the number of agencies. Printers should take note of these new customers
6. Competition forces insert prices lower
7. Corporate sponsors paying off big for blockbuster events
8. Australians gain control of U.S. coupon industry; Murdoch able to offer impressive multi-media buy with recent acquisitions
9. Even the smallest error may prove fatal to marketing plans, but success can be found even in what appear to be long shots
10. Advertising revenue grew at a slower rate in 1987, but newspapers and direct mail performed better than average
11. Hefty rate hikes for third-class mail are once again sparking debate over how USPS determines 'attributable costs.' (U.S. Postal Service) (column)
12. As the world shrinks, proponents of global advertising tout a universal message that will play in Peoria, Malaysia and Kenya
13. All-in-one software programs allow personal computer operators to create their own multi-media presentations
14. Breaking down the fourth wall: yet another scheme is being tried to reap the benefits of home video shopping
15. Total U.S. ad agency billings are up, but growth is coming from overseas ads while the home market is shrinking
16. Three blows to U.S. marketing pride show foreign countries are quickly closing in on expertise gap
17. The battle of the titans continues with the latest skirmish between newspapers and direct mail forces over insert dollars
18. Merchandisers are developing ways to exploit the popularity of video rentals with printed and electronic advertising
19. The name has changed, but Sears and IBM are still committed to making their joint videotex system, Prodigy, a success
20. While consumer magazines suffered financially in 1986, the first quarter of this year showed signs of promise
21. Cable TV is becoming a major competitor for advertising dollars due to its higher penetration and top-notch programming
22. Great expectations for direct marketers in 1988; but the reported growth in ad spending by SIC 2700 may be a mistake
23. Videotex is a big success in France, where 2.5 million subscribers use the electronic service every year
24. Printers are expected to maintain their share of ad expenditures in 1986, and that translates to a 13 percent increase
25. Big advertising growth predicted for 1985 with magazine publishing and direct mail outpacing network TV and the media average
26. Waste makes money in the magazine publishing field, where voodoo economics haunts wholesalers and enriches printers
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