Problem setting. Active information exchange, which is carried out in all spheres, becomes the basis of human activity of the information society, and education – the sphere of social relations that facilitates adaptation of a person to dynamic changes in the conditions of spreading intensive information flows. There is a necessity for introducing widespread innovations in the educational process. In this context, it is important to develop the communicative function of education, which is dominant in modern educational processes and contributes to the formation of creative personality and, in addition to providing knowledge transference, it also provides the conditions for exchanging opinions and views and expressing own positions and thoughts. Recent research and publications analysis. The formation and development of information society were initiated in the works of P. Draker, M. McLuen, M. Castels, E. Toffler and others. Numerous scientists were considering theoretical and practical aspects of the process of communication in conditions of information society and devoted their works to the issue, among them there are the following foreign and domestic scientists: Y. Habermas, and N. Luman, F. Kotler, P. Smith, M. Taylor, R. Voitovych, L. Horodenko, D. Konyk, O. Komarov, M. Lashkin, H. Pocheptsov, I. Fedorov and others. Highlighting previously unsettled parts of the general problem. In spite of the considerable interest of scientists in the mentioned issues, in the studied literature, insufficient attention is paid to the development of the communicative function of education, which becomes dominant in modern educational processes and contributes to the formation of a creative personality capable of effective professional activity in the conditions of development of the information society. The paper aims at studying the communicative function of education and substantiating the dominant characteristics of education in conditions of forming information society. Paper main body. The dynamics of modern complex social processes spreading requires highlighting education as a defining sphere of social relations, which promotes human adaptation to the conditions of the information society, the development of leading technologies of perception, processing and dissemination of information. Highlighting the communicative function of education as dominant is conditioned by the specificity of the contemporary cultural space on the basis of a strategy of cross-cultural communication, which is clearly manifested in transformations in the educational systems. Education translates and transforms new communication technologies, becoming a dominant centre that facilitates interaction between different elements of society. Today, to ensure the effective implementation of the communicative function of education, it is necessary to use all the most accessible means of communication. Such means include, in particular, information and communication technologies related to the creation, storage, transmission, processing and management of information. The spread of new communications and the emergence of the Internet have become one of the major processes that have a significant impact on the educational sphere of public relations and promote the use of innovative information and communication technologies. In an online society, new information technologies help to make knowledge and information more accessible. New forms of education are emerging, the information support of which is provided on the “basis of the tool of modern information systems of education” using the information opportunities of Internet technologies and network communication. Unlike offline communication, online communication equalizes participants, giving them the opportunity to communicate openly and express themselves. The openness of the educational field and the readiness to changes and the willingness to communicate determine the dominant role of the communicative function of education in the conditions of the information society. This, in turn, leads to a change of the dominant characteristics of industrial society education. Conclusions of the research and prospects for further studies. While carrying out the study there was found out that changes occurring in the education system are because of the fact that: – education turns into a continuous process of learning and self-development of a personality throughout one’s life; – traditional forms of organization of educational activity, methods and technologies of training are changing according to the requirements of the information society; – the development of scientific and innovative activity in education takes place; – the quality of learning on an innovative basis is improving; – the importance of the communicative function of education is increasing. According to the changes that are taking place in the educational sphere, there are defined the following dominant characteristics of education in the conditions of becoming an information society: dynamics, openness, accessibility, adaptiveness, heredity, communicativeness. Thus, the basic characteristics of education, as an absolute and obligatory condition for the creation of an intellectual basis of the information society, and the dominant role of the communicative function of education will allow not only preserving the system of classical values of education but also forming a modern person, prepared for successful professional activity following the requirements of modern times. Further scientific research may concern the analysis of implementing innovations in the educational process, in particular, ensuring the innovatization of the communicative process in the educational sphere.