1. Constraints to domestic ocean cruise participation among higher income Chinese adults
- Author
-
Ming-Feng Huang, Fangfang Shi, Yang Liu, Chuanzhong Tang, and David Weaver
- Subjects
05 social sciences ,Geography, Planning and Development ,Cruise ,Chinese adults ,Transportation ,Boredom ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,medicine ,Normative ,050211 marketing ,Demographic economics ,Lack of knowledge ,Business ,medicine.symptom ,China ,Constraint (mathematics) ,050212 sport, leisure & tourism ,Tourism ,Nature and Landscape Conservation - Abstract
The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise even for these wealthier consumers, whereas “not‐an‐option” constraints (disinterest due to previous cruising experience, intentions to cruise from a foreign homeport) are least influential. “Personal” factors (lack of companions and fears about safety, boredom, and seasickness) are moderately important. Six identified clusters include a large normative “moderate‐constraint” cluster, small “low‐potential” and “high‐potential” segments, and several specialized segments.
- Published
- 2019