Search

The topicality. Natural medical resources ofUkraine are a powerful resource base for the health tourism development. Important components of domestic recreation are coniferous forests, so it is important to study the prospects for the introduction of acusotherapy in the spa industry of hospitality. The purpose of the article is to assess the possibility of using forest plantations for the development of hospitality, analysis of the current state and determine the prospects for the use of acusotherapy in spa-technologies at the hotel industry. Methods, used in the study: system method, comparative and structural analysis. Results. The current state of forests inUkraine and the possibility of their use for health and recreation have been analyzed. It was found that ½ of the total area of forests are suitable for recreational activities, among the plantations of which coniferous trees are characterized by special healing properties. The healing properties of pine needles have been substantiated and the prospects of using acusotherapy as a kind of balneological therapy with the use of coniferous tree products as an innovative direction of development of the spa industry of the hospitality sphere have been characterized. The list of acusotherapy services provided by recreational hotel enterprises for the purpose of additional improvement has been established, and their positive influence on a human body has been proved. Conclusions and discussions. The research showed that the comprehensive implementation of acoustics in spa technologies of hotel enterprises is an urgent task of the service sector, as it will increase their efficiency and meet the need for rehabilitation of a large number of potential visitors, which will increase the number of hotel rooms and create a modern competitive recreational hotel product.

Purpose. To consider the concept of “phototourism”, to find out its essence and difference from other special types of tourism, to characterize its classification features. To reveal the prerequisites for its development in Ukraine to increase the tourist attractiveness of the country. Methods. For research, methods such as system-structural, abstract-logical, analysis, synthesis, generalization, observation, comparison were used; classification and literary methods. The system-structural method was used to assess the possibility of the existence of domestic hotels that will be able to provide photo tourists with services such as renting specialized photo equipment, workshops on using cameras, organizing photo tours and others. Thanks to the abstract-logical method, the theoretical aspects of the development and functioning of phototourism in Ukraine were revealed. The comparison method was used to evaluate the pricing policy of digital and film cameras. Results. The classification of photo tours and the specific features of phototourism, which distinguish it from other types of tourism, are given. The main trends in the development and popularization of phototourism in the world and Ukraine are investigated. Foreign photo tours and their specifics are analyzed. A survey was carried out among the population of Ukraine about their interest in hotel enterprises that can provide services for phototourists, organize tours and offer specialized photographic equipment for rent. A comparative assessment of the pricing policy of various types of photographic equipment is provided, which can be used in phototours organized by a hotel company specializing in phototourism. The innovative aspects of phototourism, which can be used in practice in the domestic hotel business, are analyzed. The given examples of such phototouristic regions as Cherkasy, Carpathian, Transcarpathian and Chernigov, which testify to the potential of Ukraine as a country that has the opportunity to expand its tourism market. Scientific novelty. Scientific novelty lies in substantiating the feasibility of creating a hotel for phototourists in Ukraine, as a new way to popularize phototourism in the hotel industry of the country. Phototourism with the use of film cameras is the newest direction in the tourism sector not only in Ukraine, but throughout the world. The practical significance lies in the fact that the popularization of phototourism can bring the industry to a qualitatively new level in the formation of tourism offers and contribute to the creation of a modern competitive tourism product.

Purpose. The article reveals the major trends in the development of eSports and prospects in the hotel industry of Ukraine. Methods. In the course of studies has used an abstract logical method that allowed to reveal the theoretical aspects of eSports. The system-structural method used to determine the possibility of providing this service in hotels in Ukraine. Results. Investigated foreign experience of eSports. Analyzed innovative directions of eSports in Ukraine, presented feasibility of the introduction eSports in the hotel industry of Ukraine in view of economic efficiency. Scientific novelty. Scientific novelty lies in the justification expediency of creating eSports hotel in Ukraine.